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Wei Weibo called "Mortal biography" market investment 30 million

March 25 News, in announcing the "Mortal Biography (Micro-blog)" Breakthrough 300,000 people at the same time online, the senior vice president of Wei (Micro Bo) on Tencent Weibo on the first disclosure of "Mortal Fairy Biography" Marketing spending details.  According to its disclosure, up to now, the game has invested 30 million yuan of publicity resources. Wei Micro Bo said "mortal biography" marketing investment 30 million Wei in Tencent Weibo, said in a total of about 30 million of the promotional resources, Chen song + endorsement = 10 million (endorsement costs 1.8 million); the novel and its influence = 10 million (the novel from the beginning of the book ...)

The red envelope battle is not just a two-horse war

At the end of the horse, "Two Horses" (Ma Yun, horse) to the climax of the atmosphere. Wave after wave of "fat red Envelopes" as the name of the marketing war ensued. Have to let people admire is that people know that some hype flavor, but not with money, have participated in it. On the Wednesday, a little, 10 o'clock in the morning, Ali Baba paid the first shot of red envelopes, a few minutes later, the author's circle of Friends filled with "only a few cents", "I Want to unload Alipay", "too pit Dad" and so on. Of course, some of the friends grabbed the red envelopes, have to bask in their own mobile phone screenshots. In a word, friends ...

Pudong Grade A office to regain market discourse power

Global financial Center with the occupancy rate of 70%, Pudong Grade A office to seize the market voice by the "East real Estate" Dongdanxia Ernst and the signing of the contract, so that all the Fonsen building in the global financial center successfully completed in 2009.  When the occupancy rate reached 70%, the global financial center began to become stronger at the negotiating table. Sen Mansion's marketing manager told the "East Real Estate" reporter, "the remaining 30% vacancy rate, low area, central, high area are distributed, but many floors are not even a piece." Although the Sen mansion has not mentioned the preferential policies to the Ernst and the firm, it is the Shanghai office ...

Li Ning 165 million buy badminton brand

"The report" Li Ning (2331) announced that to 165 million yuan, the acquisition of Kai Sheng Sports (Hong Kong) Limited all its shares issued. The company is mainly engaged in "kason" brand badminton racket, feather line, sportswear, shoes and related accessories such as product development, manufacturing and marketing. Kai Sheng "kason" brand was founded in 1991, for the mainland badminton equipment market in one of the three brands.

Microsoft determines future browser to enable new name, Abandon IE brand

Sina Science and technology news Beijing time March 18 morning, Microsoft has hinted that it will give up the IE brand. This week, Microsoft confirmed that future browsers will enable the new name. At present, Microsoft's new version of the browser code-named "Project Spartan." "Microsoft is currently designing new names and brands for browsers," Chris Car Capossela, Microsoft Marketing director, said at the convergence conference this week. "We are currently studying browsers in Windows 10 ...

Microsoft adds three Office 365 subscriptions to Small business

Summary: According to the Next Web, which quotes the official Office blog, Microsoft last night released three office subscriptions for SMEs. With a thick Microsoft Marketing style, they are called Office 365 Business, Office 365 Business Essential, according to the Next Web Reference Office official Blog content, Last night, Microsoft released three kinds of SME-oriented ...

Sina Weibo helps users brush their sense of presence

Absrtact: After the last time paid forward micro-blog function, that is, individual users can spend money to ask a variety of marketing large to help forward their microblog, Sina Weibo to help users to brush the existence of a feeling, is in beta fan headlines function. Individual users can use the fan headlines after the last beta "paid forward microblogging" function, that is, individual users can spend money to ask a variety of marketing large to help forward their microblog, Sina Weibo to help users to brush the existence of a sense of the "fan headline" function. Individual users can use the "fan headline" feature, their own micro-blog to the top of the fan ...

Maintain a rating on the house, while maintaining a 18 dollar target share price unchanged

The following is a summary of the report: China's real estate market is facing development resistance. In the first quarter of this year, real estate transactions fell more than 30% year-on-year, which may lead to a relatively weak first-quarter results of the house. We do not know how long the current downturn in China's real estate market will last, but the overall mood of the market is more pessimistic. Therefore, we do not think that the house search will increase its performance forecast for the 2014 fiscal year. Nevertheless, we think that the market still needs to search the house service, especially the network marketing and the listing Service. To this end, we continue to maintain its stock "buy" rating, while maintaining 18 U.S. dollars ...

Jackdorsey is still unable to really define the Twitter service

"I can't define Twitter and I don't need to define it," he said at the D9 Digital Conference. "Docetaxel is currently the product director of the mobile payment company Square and Twitter. Twitter is the world, Doxycycline says, and while Twitter faces a marketing challenge, it has to face the problem. He also said he wanted Twitter to continue to exist as an independent company, but he also acknowledged that Twitter might be listed, but there is no timetable. Doxycycline said:

As long as there is search, can be optimized

Abstract: No content, not marketing. Without the content of marketing, go not a lasting route, the road is not more and more wide, but more and more narrow. Often in this place to fight a cannon, another place to play a gun, always tired. SEO is a very classic way of marketing, no content, not marketing. Without the content of marketing, go not a lasting route, the road is not more and more wide, but more and more narrow. Often in this place to fight a cannon, another place to play a gun, always tired. SEO is a very classic way of marketing, the current search environment has changed, but search marketing has derived more ...

How a single page site should be able to avoid excessive optimization

Absrtact: Single page site as a best embodiment of marketing strategy and SEO optimization effect of the way, has been a lot of people have been applied, and single page site in Google rankings will have more outstanding performance. But a single page site optimization also exists a lot of drawbacks, than a single page site as a best embodiment of marketing strategy and SEO optimization effect of the way, is a lot of people have been applied, and single page site in Google rankings will have more outstanding performance. But a single page site optimization also exists a lot of drawbacks, such as to increase the keyword density, it involves the accumulation of keywords, and even very ...

Gome Online executives self-exposure: borrow Tokyo

Absrtact: July 11 News, Gome online Vice President Huangxiangping in the 2014 China International Electronic Commerce Conference to share the June electric business war in Gome online marketing strategy.   Gome Online Vice President Huangxiangping Huangxiangping provided data showing that gome online this year's Q1 transaction July 11, Gome online Vice President Huangxiangping in the "2014 China International Electronic Commerce Conference" to share the June electric business war in Gome online marketing strategy. Gome Online Vice President Huangxiangping Huangxiangping provided data showing that gome online this year Q1 turnover year-on-year ...

Also buy wine with 1919 signed strategic Cooperation Agreement, expand line under the full channel cooperation

Chengdu, Sichuan, the world's largest wine E-commerce site also bought wine and the Sichuan one-nine wine supply Chain Management Co., Ltd. (referred to as 1919) solemnly signed the "Strategic cooperation agreement." According to the content of the agreement, both sides (also buy wine and one nine) will be online under the full channel cooperation, advantages of commodity mutual production, marketing and promotion, as well as 1919 for wine also provide warehousing and distribution services to carry out in-depth cooperation in the field. Also buy wine is the world's first wine E-commerce site, with more than 7 million loyal members throughout the country. Also buys the wine to provide from the world 8,000 variety wine production ...

Super Milk Dad Day even though we've got all kinds of strange festivals

"The Butterfly Day of Makeup", "Super milk Father Day"-although we already have all kinds of strange festivals, but these two names must still make many people feel fresh. From March to April, Beijing-East launched a series of marketing activities with the theme of these two festivals.   As the initiator, what is the intention of Beijing East in this time when various holiday promotions have been swamped? The answer is clearly not just "fresh". "Exciting, interesting, good"-This is the agency 180China in the East for the "festival" marketing summed up the three point principle, "we ...

Wanda Ready to do E-commerce

Wanda is going to be an electric dealer and a headhunter is looking for someone. "On the evening of Friday, a microblog blew up in the e-commerce industry," he said. Yesterday, Huaxi City newspaper reporter called Chengdu Wanda in charge, said it has not received the headquarters of the notice, "If you want to do e-commerce, should be the headquarters to promote." Yesterday, the reporter Wired Wanda Group spokesman Shi Xieqing, its mobile phone has been in a state of downtime.   Although Wanda has not made a public statement, but the argument about Wanda E-commerce is one after the other. Shangxiang, chief marketing officer of Huaqiang North Online e-Commerce Co., Ltd., said that it had a better understanding of Wanda's electric quotient strategy, "Wanda Integrated Banner ...

Xun net input 300,000,009 months daily average UV to 1.5 million

1. BEIJING-East suspension of MTR from point of reference service: System upgrade will resume Operation Jingdong Mall in the recent suspension of all the subway since the point of service, the media reported that the reason may be excessive pressure on the MTR, but Jingdong Mall said that only the system upgrade, not exorbitant rents, the future subway will resume operation. 2. Xun net input 300,000,009 months daily average UV will to 1.5 million Tencent's 3C Digital website Xun CEO Bu Guangzi said that from September onwards, Xun Network will invest more than 300 million yuan of marketing resources to do services, and in South China city ...

Can you use RTB to promote your brand?

Recently, the use of real-time bidding RTB (real time Bidding) advertising has not been new, after all, the effect of marketing is there, in more and more attention to the marketing effect of advertisers taste RTB sweetness, began to have a brand to care about such a problem   Is can use RTB to do brand promotion? I think the answer to this question is actually very simple, yes, but not omnipotent. As you know, the intelligent media purchase is through the RTB, so that advertising in the right time and place to the right person, and then the conversion rate of advertising rose ...

Attack a friend first! Microsoft survey reveals future marketing ideas

A global survey published recently by Microsoft and Music Television (MTV) shows how children and young people interact with digital technology. The survey is at the highest level of similar surveys worldwide. By Microsoft, Music Television, Nickelodeon three together. 1http://www.aliyun.com/zixun/aggregation/37392.html ">8000 Children and 16-24-year-olds participated in the survey in 16 countries. Everyone is determined ...

Game manufacturers surprisingly recruit: play games to send condoms (figure)

Play games to send condoms game manufacturers surprisingly recruit players peer Qi shouted Lai net April 30 news (reporter Zhang Nan) network game has always been known as "suck gold industry", a wide range of brand marketing means also makes people dazzling. Recently, the Condor network under the "Flying Fairy" launched a registered Chong-class gift-giving activities: Registered users can receive a condom gift box.  A move, a stone stirred thousands of waves. Condor Network Marketing Center Media department Shanghua said, "Tian Fei Xian" is "fairy" is the second part of the original is a couple for ...

Six younger brother confirmed that he had to negotiate with Blue harbor too low prices did not talk about

Yesterday, against the "Monkey King Monkey King," said six young children (Zhang Jinlei) Tort prosecution, online game company Blue Port announced that the Sun Wukong is not six young children personal patent, the company does not exist infringement, and Blue Harbor online will also counterclaim six young children, to stop the blue Port online and its products attack slander,  and requested compensation for the loss of Blue Harbor online reputation of 2 million yuan. It is reported that the lawsuit originated from the blue Port online research and development of a game "journey to the westward." Blue Harbor Online is responsible for the game "Journey to the book" Product marketing manager Zhao revealed that the company had previously contacted with six young children to let its endorsement ...

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