Marketing

Olympic Games is a sporting event, but also a marketing feast. After the experience of Beijing Olympic Games, this year, the Olympic marketing of Chinese enterprises began to mature and rational, have chosen to conform to their own brand positioning appropriate strategies and methods, Yili is one of them. 2008, Yili, as the top sponsor of Beijing Olympic Games, stood on the stage of the world to show itself with 1.3 billion compatriots. This year, Yili's perspective turned to the dreams and insistence of ordinary people, and its innovative use of foreign resources, with London's iconic double-decker red buses, staged an "extraordinary story of ordinary Chinese" on the streets of London. This ...

Following the last beta "pay forward micro-blog" function, that is, individual users can spend money to ask a variety of marketing large to help forward their microblog, Sina Weibo to help users to brush the existence of a sense of the "fan headline" function. Individual users can use the "fan headline" feature to put their own micro-blogs on the fan stream. According to Sina, "fan headline" will be rigorous audit of users, to eliminate any marketing behavior, the first beta is limited to users, and the number of fans under 1000 of personal users (so I have no chance to use ...) ）。 According to the fans ...

Absrtact: For different products and markets in the conduct of online marketing activities must be on the market and the results have an advance forecast, the emergence of market research, network marketing with a variety of promotional activities under the network, constitute the whole marketing link For different products and markets in the conduct of network marketing activities must be put on the market and the results have an advance forecast, the emergence of market research, network marketing with a variety of promotional activities under the network, constitute the whole marketing link. For different products and markets in the conduct of online marketing behavior before the product must be cast ...

How to play microblogging marketing advantage? This is the microblogging operators have been thinking about the issue. Recently, Sina Weibo and Shanghai Tianzifang CMC launched a series of cooperation activities, which is a good start. Tianzifang most belong to cultural and creative enterprises, need to find suitable marketing tools. "Weibo Marketing" is a positive attempt. PURELAND "Qinglan commune" adhere to the art of home-based hand-painted porcelain shop, operating in Tianzifang for nearly 3 years, the public relations responsible person Mr. Su told us through Sina microblogging activities promotion, is fancy microblogging Fans, in this ...

Today, vDP80 shirts for the first time, and the style of millet, where the customer also engaged in the limited to buy and micro Bo marketing, starting from 3 o'clock in the afternoon, a total of 19,353 pieces of vDP80 shirts, sold out in 21 minutes and 47 seconds. 　　Every guest vice President Xu Xiaohui also on Weibo on the sun out of the background: recall the original Lei decided to invest in every guest when two people hair of the basis of the Micro Bo, see every customer has now completely millet, small series had to sigh a "lei and aging is really love ah!" Tech2ipo's small series also wrote the same slot point full of "every guest ...

Starting from tomorrow, 10 consecutive days series of posts, named "Network Marketing 10", mainly to introduce the commonly used in addition to SEO network http://www.aliyun.com/zixun/aggregation/9048.html "> Marketing practices." Often in the forum to see someone ask how to promote the site? 　　Built the site, there is no traffic, do not know where to start. The preferred Network marketing method of course is SEO, but SEO is only a gimmick, and some sites are not necessarily ...

At the recent international Meeting of the American http://www.aliyun.com/zixun/aggregation/30722.html > Public Relations Association, held in San Francisco, more than 150 participants attended the scene, Toprank CEO Lee Odden (@leeodden) delivered a keynote address on "Content marketing and public relations". I've got a lot of inspiration from Lee's speech, and it's important that PR people lock in.

Beijing time June 9 Morning news, according to foreign media reports, Yahoo announced in Monday, responsible for global brand marketing business senior vice President Allen Oliver (Llen Olivo) will leave. In a statement, Yahoo said: "After more than three years in office, Oliver now decided to leave the company to seek other development opportunities." Oliver for the company, is an important member of the Yahoo team, hope that his future better. To smooth the transition, Oliver will remain in office for some time. "It is said that Oliver was interested in running for the position of Yahoo's chief marketing officer, but Yahoo has already put the ...

BEIJING, December 7, electric distance from China's automobile annual breakthrough Chiwan Mark just one months, and from the Chinese Automobile Industry Association news that, according to the initial statistics of January-November this year, the domestic car production and sales of more than 12 million vehicles, is expected to break through 13 million a year.　　At this point, China has become the world's largest car producer and the biggest new car consumer market. Some experts believe that China's auto sales this year ranked first in the world, car ownership has entered the ranks of large countries, which means that the future of China's auto industry has a very large space for development. However, China has become a production and marketing power, but not yet ...

Absrtact: March 1, at the First World Marketing Summit (WORLDMARKETINGSUMMIT) held in Dhaka, the capital of Bangladesh, the father of modern marketing at the age of 81, Dr. Philipcotle, a lifelong professor of the Kellogg School of Management at Northwestern University, proposed a new Soul Camp March 1, At the First World Marketing Summit (WORLDMARKETINGSUMMIT) held in Dhaka, the capital of Bangladesh, the father of modern marketing at the age of 81, Philippe Cotte, a tenured professor at the Kellogg School of Management at Northwestern University.

Absrtact: January 9 News, near the end of the year, a variety of Spring Festival marketing to become the protagonist, billion power network to understand that, in the end of the day, the cat food Class 5 merchants will occasion launched the festival before the section, the atmosphere preheating. Snack food business New farmers Gochin January 9 News, near the end of the year, a variety of Spring Festival marketing to become the protagonist, billion power network to understand that in the end of the day Cat "festival" before the day, Cat Foods 5 businesses will occasion the introduction of the festival before the bar, the atmosphere preheating. Snack category Business New Brother Nut partner two cattle tell billion power network, new Nong brother Nuts, good want ...

Today, businesses need to look at social media marketing from different perspectives. Some companies believe that social marketing is an extension of offline and online marketing in media outlets, while others believe that social media is the best way to keep in touch with existing customers. 　　No matter what the enterprise comes to social media with what purpose, these 21 discipline must bear in mind. 　　1. There is no shortcut: Social media operations require a long period of time to accumulate and a lot of effort to pay. 　2. Contribution content: Adhere to the community to contribute valuable content, so that your brand is needed. ...

Microblogging marketing seems to have not been optional but necessary, 4 A, straight passenger fulaoxieyou step in a hurry to tread the river, lest fall in person. When the micro-bo Cage poly-billion users, indeed there is enough reason to carry out targeted marketing activities on this platform. 　　Weibo has a large number of users, there are enough to let users like the reasons, but in this colorful platform to implement marketing so far has not produced large-scale efficiency, it can be said that micro-BO marketing has a full ideal, the implementation of the landing when the reality of bone feeling. Weibo marketing is actually a long-term, stable, systematic work back ...

A period of time before the recruitment of Marketing 2.0 volunteers, has been quite enthusiastic response, the cumulative number of more than 30 people to apply, first thank you! 　　At the same time, in fact, I have been looking for a can gather everybody, the marketing 2.0 when serious not serious can talk about the place, now also put it down, on the China's largest network marketing communication platform-Eric Online. So, the Marketing 2.0 circle invites everybody to sit more! 　　I will spend more time on this side in the future. This circle hope to do: 1, what we have puzzled, you can go to the hair, we together to answer;

Douban CEO Yang Bo in the 2008 Internet CEO Survey of NetEase Technology, said Douban, collectively called activity online and quickly become the most influential platform on the network is the last year he is most satisfied with the company, but he also said that the city website Word-of-mouth marketing is not mature, it will take a long time. Yang Bo said the economic downturn is the main environment for watercress in the coming year, which is an opportunity and a challenge.　　For web2.0 's financing slump, Yang Bo said he would focus on doing his own thing. NetEase technology: In the past year, you are most satisfied with the company is what ...

Foreign media Kotaku reported that the Chinese government said "NO" to sex marketing.　　First Model "Beast Beast" (the name Zhai) because of a few pornographic video and a shot, become the spokesperson of the online game "journey to the Westward", and then long tour to enable the Japanese AV actress Cang jing empty as its online game "Warrior Ol" spokesperson.　　Critics say it is vulgar to use sex-related women as spokesmen, although this is not a violation of the law. The Ministry of Culture believes that it is useless to force inappropriate propaganda on online games, and that it is not just a ban on pornography, but also a ban on gambling in games ...

Absrtact: June 28 News, according to foreign media reports, Adobe said in Thursday, the company agreed to buy private digital marketing enterprise Neolane in cash, the transaction price of 600 million U.S. dollars. Neolane operates a software platform that can manage digital marketing on a variety of platforms June 28, according to foreign media reports, Adobe said in Thursday that the company agreed to buy private digital marketing enterprise Neolane in cash, trading at a price of $600 million. Neolane operates a software platform that can manage digital battalions on a variety of platforms ...

Absrtact: October 14 News, recently, Forbes Chinese network released 2014 years of social media marketing seven trends, one of them is the overall rise of micro-video. The article mentions: with the rise of micro-video applications such as Twitter Vine and Instagram video sharing, real-time viewing of the October 14 news, Forbes Chinese network has unveiled seven trends in social media marketing for 2014 years, one of which is the overall rise of micro-video. The article mentions: "Along with the Twitter Vine and Instagram video points ...

Absrtact: With the popularization of the network era, more and more people are using the network, from the network is also constantly extending a variety of marketing models. Although a variety of domestic marketing models tend to mature, but there are still a lot of network marketing staff confusing SEO, network push along with the network era of popularization, more and more people in the use of the network, from the network is also constantly extending a variety of marketing models. Although a variety of domestic marketing models tend to mature, but there are still a lot of network marketing personnel easily confused SEO, network promotion and network marketing of the relationship between the three, exactly where they distinguish between the point?...

Absrtact: These days in See the founder of the Millet Li Vanchang wrote the "sense of participation: Millet Word-of-mouth Marketing Internal Handbook," a book, is going to write a report, welcome everyone after reading back to Exchange. Lei Manuscript article title up some big, from the book Lei about these days in see the founder of Millet Li Vanchang wrote the "Participation: Millet Word-of-mouth Marketing Internal Handbook" a book, intend to write a report, welcome everyone after reading back to Exchange. The title of Lei's manuscript is somewhat large, stemming from the Lei manuscripts on internet thinking in the book. The original artwork is as follows: