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This article is from recently joined the Socialbeta content contribution team @yvaineso, very thanks. Over the past few weeks, a lot of people have consulted me about the marketing of business-to-business social media. Social Media marketing is nothing new to the business-to-business market, and social media marketing is far more prevalent than marketers know. This article provides a series of examples of business-to-business businesses using social media to achieve business goals. Some have been used for a long time, some are new, some you may be familiar with, some may be unheard of. 1 、...
Twitter and Facebook have launched a social change in the United States, while China has quietly begun a major social-business revolution triggered by social media, represented by happy, micro-blogging and group buying. Crowdsourcing, Enterprise 2.0 and socialized customer relationship management are beginning to become a reality. With the rise of social media, represented by Twitter and Facebook, and a step-by-step development of Internet infrastructure for search engines, portals and E-commerce, American society is thriving ...
As Chinese consumers become more and more online, it is likely that foreign companies will need to deepen their understanding of China's social media platform. Indeed, China's Internet system is an important issue, but it is not a headline for its 420 million internet users. So what's the most important thing? That's connecting to other Chinese networks. Just a few years ago, the internet in China was an incredible way of opening up to ordinary people. Compared with other media that need to be audited first, China's internet is actually quite free. Briefly say ...
China's social media are now growing rapidly, and in the year 2012, the rapid rise of social media platforms such as corporate socializing, social e-commerce, picture socializing, and the emergence of mobile social networks have transformed the pattern of traditional social networking, making it a powerful force. Summing up the development of social media in China in the past year, "CIC China social media Pattern 2013" has been launched. The pattern of the 2013, in the big class division, and the 2012 pattern of ideas is still the same, the Chinese society ...
Before corporate social media marketing, let's take a look at the concept of social media first. Social media is a foreign word, also known as social marketing, English as "Social media", referred to as SM. Social media is also different from the traditional mainstream form (newspaper, magazine, television, Radio, is a new type of media, mainly through the Internet technology to achieve information sharing, dissemination, through continuous interaction and refinement, to reach the depth or breadth of the concept of communication, the influence of traditional media often can not catch up, and cannot be achieved. Common Social media performance ...
The author @ collection-Chiu recently GM pulled out of its 10 million Facebook advertising budget, instead smashing the 30 million-dollar budget to maintain its fan profile, which includes creating content and paying the agency's day-to-day maintenance costs. In particular, a "Facebook average ad clicks only 0.051%, below the industry level of 0.1%" data, but also caused a uproar. For a while, everyone is talking: is Facebook advertising really ineffective? I believe that the vast majority of businesses through the Facebook community ...
Companies big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare. These platforms can not only promote business and customer exchanges, but also through the provision of discounts and coupons to promote sales. Well-known brands like Starbucks (Starbucks), Virgin and Levi have been on social networking for some time, and the proportion of small businesses using social networks is growing. Recent research by the University of Maryland (University of Maryland) ...
Written in front of words recently and some peers (engaged in social marketing) in-depth exchanges, found that the industry changes quickly, is not the original micro-blog marketing era. This is a rapidly changing industry, some people may have just entered the plan to leave, but also some people always complain but always insist. From the outset, we are not familiar with the microblogging, in addition to coping with a variety of social tools and platforms, but also always pay attention to the overall trend. The process of communication also let me re-examine myself from the beginning to step into the social marketing industry to now some of the process, so want to and everyone ...
Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall similar to the 26-year-old Shanghai Girls Miss Zhang (Amyzhang) Such a Chinese consumer is changing the future of the company's marketing strategy. Zhang found himself increasingly dependent on the feedback on the web to control his own spending decisions, including what brands to buy, where to buy, and even where to eat and what they ordered. She said: "A few years ago I chose the restaurant mainly to listen to the recommendations of good friends, so I got very limited information." Now if you need to book a restaurant for a friend dinner or a date, I'll go to the public first ...
Abstract: The Author: @ Small Circle Pear Today, Weibo has gone through more than 3 years. Nowadays, a lot of party B to party a than the draft, has no longer like, two years ago, the micro-bo blow the hype; that posture, as if the company if not open Weibo, will be the vast number of people to throw the author: @ Small Circle pear today, Micro Bo has gone through more than 3 years Nowadays, a lot of party B to party a than the draft, no longer like, two years ago, the micro-Bo blow to the hype; that posture, as if the company if not open Weibo, it will be the masses of people ...
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