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"Yoho!" nurturance Law: The tide business of the goods

"Billion Power Network" 2010, the online retail enterprise platform expansion, vertical category of consumer instant pressure, competition into survival.   2012, the electricity business investment enthusiasm quickly cooling, the vertical category of the hot money in the hands of the hand became the capital. Supply chain costs continue to intensify, users in the product more rich platform transfer, gross margin, corporate accounts shrinking.   The steady vertical electric dealer starts to improve the service, Lacoine with the user's contact surface, the paranoid still continues to expand, the rich category. At the same time, another part of the vertical electric business has a new harvest, yoho! have the goods to explore the tide ...

China's posture under the consumerism revolution

Recently, New York magazine reporter to Beijing's high consumption forefront of the survey, got a series of both true and unreal fragments, to try to explain the Chinese consumer trends, habits and concepts, as well as in the consumption behind the various phenomena and trends. On the evening of Saturday 8:57, at the Louis Vuitton Vuitton store in Beijing, the younger men and women pushed open the door of the clerk who stood. The man congratulated his companion: "They closed nine o'clock." The two men went straight to the display wall with the handbag. She looks very tender and wears a ...

The beginning of the old customer return to the product tour

Absrtact: Aged (micro bo) (data map) where the CEO of aging again, this time the initiative with a reflection of the ultimate single product shirt debut, start every customer return to the Product tour. Wearing black T jeans canvas shoes aged as a guest throughout the venue of the only speaker aged (micro bo) (data map) Every guest CEO aged again, this time the initiative with a reflection of the "extreme single goods" shirt debut, start every customer return to the Product tour. The old man wearing black t jeans and canvas shoes became the only speaker in the entire venue. ...

Net-a-porter Frequent Joint brands

Abstract: Italy luxury brand Dolcegabbana for the British luxury electric platform Net-a-porter exclusive design of the set series will be on January 21. Two brand founder Criscito Dolce and facilitator Gabbana are inspired by the Mediterranean summer, with flowers and lace as the yuan, Italian luxury brand dolce& Gabbana is set to be online on January 21 for the exclusive design of the UK luxury electric platform Net-a-porter. Two-digit brand creation ...

Andy Lau's Secret tour japan crazy buy cheap underwear

Andy Lau Console Staff (1/10) from the Red Pavilion for nearly 3 years of Andy Lau, is about to be held from December 20 to January 3, a cross-year concert, which coincides with Andy Lau's 30 anniversary this year, so he hopes to enjoy a good time with fans. The reporter also earlier discovered that he and the big class staff secret Tour day, and took advantage of the local peak price during the rush to sweep the goods, has always been on the jeans love Andy Lau, it is known originally this time specially for a song to Japan search war clothes, to shape the new image of the stage to prepare. [Page] Andy Lau has a special love for Denim (2/10) ...

Guo Jingjing Fok sweet eat small cage bag wear couples dress Beijing dating

Jingjing and Kai just joined in a pair of black jeans couples to dine in Beijing (1/6) The diving queen Guo Jingjing, after announcing her retirement, can be more high-profile with the boyfriend Hodge just out of the double into the next, she was found in the year 28 to accompany her boyfriend after the new Year, the beginning of six, was witnessed in Beijing Xinguang World Ding Tai Fung, and the Kai just couple to eat small cage bag.  Two people lazy, talk to others eyes, Kai just speak English, jingjing speak Mandarin, it seems to be for jingjing practice English. The diving Queen Guo Jingjing and the 30 billion-worth of the fok heirs of the marriage passed for many years, until the earlier Jingjing announced the retirement ...

Bi-Sheng entrepreneurial sentiment

Bi Sheng is such a perception of entrepreneurship: "Le Amoy three years have experienced extremely dangerous transformation.From Baidu's professional managers to Le Amoy trader this process, the strategic innovation is the largest Kaner. Lei Jun is Le Amoy Enlightenment Teacher, in my career, the person who most influenced me is actually Li Yanhong. "Leave Baidu day In 2005, listed on the NASDAQ Baidu, I was Baidu's marketing director and assistant director, although in the end I left Baidu. One and a half years after coming out is also the most painful time. A big pie in the sky fell to drop you ...

The wind vane has turned, Amoy brand needs to seize the opportunity

2010-2012, these Amoy brand annual sales, are twice times, or even 5-10 times the speed of growth.   But since last year, the brands that grew up through the Internet have faced the challenge of slowing sales and squeezing profit margins. Amoy brand "Genan Shi" CEO Wuzhihu, only spent two years of time, the company's sales to achieve 150 million. Its 2012 years ago called Taobao "flow dividend era." "At that time, Amoy brand can be quickly successful, and offline traditional brand early electrical awareness of the weak has a direct relationship." When the traditional brand is indecisive ...

Fashion Farfetch Thriving, foreign media expose the gap to survive experience and tips

Fashion Electric Dealer is a beautiful and arduous business, individual fashion to show individuality shop and Web site because of the audience narrow and face growth bottlenecks, London's famous pioneer retail concept store LN-CC recently fell into bankruptcy dilemma is a vivid example.   The Farfetch, which integrates the world's independent buying boutiques, is thriving, and the FT's report reveals their experience and knack for development. Although Farfetch is a collection site that collects high-end fashion boutiques around the world, their employees

French crocodile officially landed in the fashion shopping mall

Absrtact: July 9 News, a few days ago, billion power network learned that the French fashion brand Lacoste (French crocodile) officially Deng Luberi's fashion shopping platform to buy fashion mall. According to the introduction, Tesco fashion will become Lacoste in the domestic network sales channels.   You buy July 9 news, a few days ago, billion power network learned that the French fashion brand Lacoste (French crocodile) officially Deng Luberi's fashion shopping platform to buy fashion mall. According to the introduction, Tesco fashion will become Lacoste in the domestic network sales ...

Every guest reform returns to small companies focus shirts

Absrtact: 798 of the Arts and culture of small fresh venues, no stars did not walk show no guests, the only speaker wearing black T jeans canvas shoes, told the audience feelings. This pirated millet press conference protagonist, and a year ago was forced to face the media clarification rumors are different, 798 of the literary small fresh venues, no stars did not show no guests, the only speaker wearing black T jeans canvas shoes, to the audience told the feelings. This pirated millet launch of the protagonist of the event, and a year ago forced to face the media to clarify the rumors are different, where the founder of aging initiative to carry the reflection after the "extreme single goods" shirt bright ...

The single product wins. In fact, single also has a narrow and broad sense of the point

Talk about a single product to win. In fact, single also has a narrow and broad sense of the point. In a broad sense, it is possible to refer to a category of products, such as jeans, or T-shirts, such a relatively subdivided class purposes, in fact, there are many extended space.  There are many kinds of jeans from the style, plus color and other categories, you can extend a lot of SKUs. The narrow sense of the single product is very simple, such as umbrellas. Of course, it is not a general sense of a brand to introduce different designs or uses of various umbrellas. A store has pushed 2 umbrellas a year, and, as we all know, umbrellas are seasonal.

A reflection on the profession and personal life of a professional marketing master

It's not a book of marketing, is not a can let you instantly quit all kinds of brand dependence of the guidebook, you can understand that this is a professional marketing master of his commitment to the industry and their own personal life reflection, as the author said, and then the Great marketing master, the first is a consumer. Is that consumers can not come to all kinds of brand strategy and business planning erosion, after all, true gold and silver is not a joke. But we are not helpless, at least we can be a "slightly" sober consumers, in the face of various temptations and choices to maintain a "vague" calm ...

Suning has a famous nickname called Suit Electric Dealer

Su Ning has a famous nickname called "Suit Electric Dealer". And the general Internet Enterprise Employees "T-shirts, jeans, splint dragged" casual different, easy to buy employees in the office building, must be replaced by a unified tooling-a black suit. This suning chairman Jindong a slice of the militarization management system. But dress is an appearance, the essence of this nickname is the lack of "internet gene". The transformation of Suning has become the most concerned problem for the Suningyun chairman Jindong in the past two years. In the global traditional retail industry has not successfully transformed samples can be used for reference, suning in 20 ...

The Secret of pea pods: a 85-post CEO's entrepreneurial saga

The intermediary transaction SEO diagnoses Taobao guest Cloud host technology Hall January 15, 2014, the Pea Pod announced obtains the soft silver group to receive the 120 million dollars investment.   I've been tracking this mobile content search venture for 4 years to explain the secret of pea pod growth: A 85-post CEO, how to lead the team, in 360 and Baidu to break through? September 9, 2013, peas and Pods co-founder, CEO Wang Junyu standing in the sun justice of an entire floor area of the office window, the floor is green in the Japanese courtyard, farther from Tokyo Bay. ...

The joy and sorrow in the age of "Big data"

For most people, "big data" is a strange term, but its power is everywhere: credit-card companies track customer information, quickly find capital moves and alert cardholders; energy companies use meteorological data analysis to easily select the ideal location to install wind turbines ... Meyer-Schoenberg, a professor at Oxford University, in his new book Big Data, said it was a "revolution" that would have profound effects on all walks of life and even change the way people think, but it also raised concerns about "data tyranny". Business: Provide "accurate forecasts ...

Ye Xujian: Social age network brand strategy domain name is the cornerstone

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys cloud host technology Hall easy to refer the Chairman and the President: Ye Xujian Domain name City (domain.cn) March 28 News, for a website entrepreneur and the website enterprise, domain name is the Network brand strategic development cornerstone.   Let us first follow the footsteps of successful people, a simple review of Yahoo, Google, Facebook, Tencent, such as the origin of well-known network brands. The domain name is the Network brand Strategy Development Foundation ...

The "Big data" era needs to be wary of "data tyranny"

For most people, "big data" is still a strange term, but its power is everywhere: Credit card companies track customer information, quickly discover capital moves, and alert cardholders; energy companies use meteorological data analysis to easily select the ideal location to install wind turbines The Swedish capital Stockholm uses operational procedures to manage traffic, reducing congestion in the urban area by half ... Meyer-Schoenberg, a professor at Oxford University, said in his new book Big data that this is a "revolution" that will have profound effects on all walks of life and even change our ...

Electric business channel or impact line pricing system: Price return to trend

November 11, a originally belong to the festival of singles, the Electric Business enterprise Carnival count Money feast.   On the day only on the cat platform, it produced close to 100 million transactions and 8000多万个 need to mail parcels, and Alipay total turnover of 19.1 billion yuan. Behind these figures is a renewed debate on the subject of the electricity dealers ' threats. Under the aggressive offensives of the electric dealers, some traditional channel operators expect that their November or even the entire 4-quarter performance, will have a more substantial shrinkage. What about the future?   Become a problem that many traditional retailers have to think about. Has the traditional profession person ...

Every guest "a shirt", revealed millet temperament

Van yesterday's press release all revealed the Millet temperament: The invitation is a pinch of aksu cotton cardboard, the theme is "a shirt", the location of the election in 798. The conference scene, aged wearing a black T-shirt, blue jeans, behind the big screen is a black backplane, white font ppt.   He used one hours to introduce a shirt, from the material to the fabric, from the version to the color, until the "¥129" the huge font appeared, the scene applause rang, this temperament reached the climax. "The past, let it go!" This is the end of the old speech ...

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