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Ning, founder of the Air network, has made investors the entrepreneurial coach

One morning in July, Xun Pu into his office in Tianfu New Valley, ready to meet with a partner in Beijing via QQ video.  As the general manager of Chengdu Public Enquiry Technology Co., Ltd., his "privilege" is to enjoy an independent office with less than 5 square meters and no air-conditioning installed--only two air-conditioners are housed in public office areas. In another separate room, Zhang Lei, who is in charge of technology development, is taking a break-he did an all-night job in his office last night in order to drive a function; At the same time, the marketing of the little Liao is in the vicinity of the double Nan in Chengdu neighborhood, door-to-door to the property ...

Every luxury market will meet its own ups and downs.

Every luxury market will encounter its own ups and downs, Chinese consumers are also from "brand fetishism" into the maturity of luxury consumption, luxury consumption began to go into the conventional. Shanghai Waitan has been China's first top consumer landmark, but also witnessed the rise and fall of the luxury trend. 2003, Giorgio Armani into the Waitan 3rd, from here officially entered the Chinese market. Italy's first-line men's clothing (Ermenegildozegna) also after the Cartier (Cartier), will be Asia's most ...

Strict angel investor: Feng Yun Lei

Feng Yun Lei is an active angel and early investment experts, he is currently a number of directors and founder of several companies, the company's business involves the Internet, education and training and consumer retailing. He also served as the founding partner of China's fast-record camp, which focused on the early incubation of High-tech projects. As the founder of worry, Feng Yun-Lei through the intervention of the investment enterprises, understand the industry, along the industry continue to invest in the industry. In Beijing, outside the east four ring of the Indus restaurant, we met the founder of Phoenix worry, he is now an angel investor, from 2007 to leave worry began to now, he cast 2 ...

The "Life relationship" between the brand and the target consumer group

Social marketing enters into the era of strong relations. In order to ensure the best performance of marketing efficiency and effectiveness, enterprises must strengthen the construction of brand-centered strong relationship circle to ensure the effective use and use of this strong relationship to achieve marketing goals. After entering the new marketing era of large interconnection, the author has been paying close attention to and strengthening the research on the change and development trend of the brand marketing environment, in order to find the strong relationship that affects the enterprise marketing, and to guide the enterprises to use these strong relations effectively. The "Life relationship" between the brand and the target consumer group has entered the era of the great interconnection, the business democracy Consciousness and the consumer main ...

Poor marketing is coming, how should we face

We have ushered in a "poor marketing era". The main consumers of this era are the poor people in the middle of the pyramid: they have a lot of income, but they have limited disposable income, they have limited disposable income and a strong desire to consume. This almost paradoxical form of consumption requires marketers and marketing researchers to come up with targeted "poor marketing" strategies. Common sense tells us that in the pyramid of consumers, the top is the rich, the bottom is the poor, and the two are the middle class of all the business dream. They have a huge amount of money.

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Taiguri: How to build the busiest shopping center in Sanlitun, Beijing

After 5 years of acquisition of the three-Li-Tun project, Swire Properties now want to loudly announce: "Three Li Tun is the three-Li Tun of Swire properties." "This is the second step in the low-key UK property company's development of the three-Li Tun project. The first step is of course to let three Li Tun "Red Fire" up, the next step is to upgrade, transformation three Li Tun. The study of consumer groups, promotion, promotion of food and beverage popularity, hand page one bookstore to create a cultural atmosphere, these actions reflect the long-term professional Swire real estate business vision, but also hinted at the main context of China's shopping mall upgrade. Taiguri's three Li Tun "go to three Li Tun Swire." "What ...

How to manage knowledge

Learning is not simply reading and browsing, on the contrary is a process of accumulation, one through continuous learning, and constantly enrich their knowledge system, indexing process.   Then share my experience with you. High-quality information sources and efficient learning no doubt, Google is a good tool, we can find better resources, but only if you must know the keyword to search, no keyword, do not know what to look for. In general, people are not likely to know what they don't know (Unknown u ...).

Luxury electric dealers increasingly "civilian": will take the popular route

Original title: Luxury electric Dealers more and more "flat": Take the popular route luxury electric dealers since 2009, in China has been a barbaric development, now, but seems to be in transition: Go Show network is moving towards the "popular fashion brand" direction, only goods will also play the banner of public consumption ...   Luxury electric dealers no longer attach themselves to the "luxury" label, but put down their posture, began to take the popular, personalized route. The market for luxury goods to the civilian populace to the product network as an example, as a famous fashion discount network, its line ...

Why people don't want to pay for software

There is a question I have always cared about: Why are many people unwilling to pay for knowledge (technical support, advice, guidance) compared to tangible goods? I think its answer can also be used to answer the question "Why people don't want to pay for software." The answer comes from Liukeiro, the author himself authorized to reprint to Lei Feng net. The split line of —————— answer —————— first of all: Price fairness is the literal understanding that the consumer's perception of the price of goods or services is fair and just worth buying. Fairness Generally speaking ...

Why is it so hard for professional managers to start a business?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest Cloud host Technology Hall Professional manager Why is it so hard? I have a good friend, my hair is grey in my early 40. We are all starting a business, GESANCHAIWU will gather together, talk about recent progress, mutual support. However, a recent meeting, he was a little depressed, said he had started his business for three years, work very hard, but also said no ...

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