Net Purchase Expenditure

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Chinese online spending expected to overtake us

Chinese consumers ' online purchases have reached 1.3 trillion yuan, which will overtake the US and are expected to grow by 32% per cent in 2015 to 3.3 trillion yuan, according to a 2013 China e-commerce Market study released by Bain, the world's leading management consulting firm, in Shanghai.   Bain Research found that in just two years, China's online shopping spending is about to be higher than the U.S. 50%. Bain has conducted research on online shoppers from different levels of cities, ages, education levels and income levels, and has studied the relationship between online and offline shopping, and the results show ...

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