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Seven consumers will not buy problems in the short term brand food
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The second China Food Health seven-Star award was released in Shanghai, the study, commissioned by the independent research agency Ipsos, showed that when food safety incidents occurred, 70% of consumers surveyed said they would not buy the branded products in the short term and would even reduce their reliance on the brand's industry. According to Cai, managing director of the innovation and Forecasting Marketing Research division of Greater China in Ipsos, the research uses online methods to visit 18-50-year-old consumers in seven cities. The results showed that more than 60% of the respondents were "very concerned" about food safety, especially the 30-year-old ...

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