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The current situation and promotion of database marketing in Chinese enterprises

Reporter: Recently cctv in 3.15 bursts SMS spamming news, everybody is very concerned, this kind of short message marketing is the database marketing? Miss Wang: This is a great misunderstanding of database marketing. If the bulk of the message is the database marketing, then the street disorderly posting of small ads, and junk cards, is advertising. Haha in fact, the bulk of the message between the database marketing and advertising, can be said to be the lowest level of database marketing form, not our advocacy database marketing. We are very grateful to CCTV exposure SMS spam, database Marketing to healthy development ...

Inventory 2013:21 Best Open Source database

As a software developer or DBA, one of the essential tasks is to deal with databases, such as MS SQL Server, MySQL, Oracle, PostgreSQL, MongoDB, and so on. As we all know, MySQL is currently the most widely used and the best free open source database, in addition, there are some you do not know or useless but excellent open source database, such as PostgreSQL, MongoDB, HBase, Cassandra, Couchba ...

Database research in cloud computing era

Introduction with the advent of the cloud computing era, various types of Internet applications are emerging, the relevant data model, distributed architecture, data storage and other database related technical indicators also put forward new requirements. Although the traditional relational database has occupied the unshakable position in the data storage, but because of its inherent limitation, has been unable to satisfy the cloud computing age to the data expansion, reads and writes the speed, the support capacity as well as the construction and the operation cost request. The era of cloud computing has put forward a new demand for database technology, which is mainly manifested in the following aspects. Mass data processing: to ...

On CRM and database marketing

With the intensification of the market competition, new marketing ideas are appearing constantly, on this basis also led to the development of new marketing tools.   Based on the theory of CRM, this paper introduces the rise of the new marketing method of data order management, and analyzes the relationship between CRM and database marketing. When we enter the network economy era, direct marketing, database marketing, relationship marketing and other marketing concepts in this "e-era" rewrite the rules. and economic globalization brought about by competition, especially the end of the three-year protection period, so that customers become more and more today ...

Using hive to build a database to prepare for the big data age

Storing them is a good choice when you need to work with a lot of data. An incredible discovery or future prediction will not come from unused data. Big data is a complex monster. Writing complex MapReduce programs in the Java programming language takes a lot of time, good resources and expertise, which is what most businesses don't have.   This is why building a database with tools such as Hive on Hadoop can be a powerful solution. Peter J Jamack is a ...

A distributed algorithm for deeply analyzing NoSQL database

The scalability of the system is the main reason for promoting the development of NoSQL movement, including distributed system coordination, failover, resource management and many other features. That makes NoSQL sound like a big basket that can be stuffed with anything. Although the NoSQL movement does not bring fundamental technological changes to distributed data processing, it still leads to extensive research and practice on protocols and algorithms. It is through these attempts to gradually summarize some effective database construction methods. In this article, I will focus on the distributed features of the NoSQL database ...

Database marketing and Word-of-mouth marketing recount

At home, a lot of marketing people's knowledge of database marketing is very shallow level, simply think that database marketing is to use a database to do sales can, such as holding a group of customers to call, fax, send e-mail, send text messages, to pass the enterprise product information. In fact, this is the implementation of database marketing, is a database marketing extension. The Real database marketing project is actually a complex system of marketing activities, including, database planning, establishment, data analysis, data statistics, data Mining, data modeling ...

A distributed algorithm for deeply analyzing NoSQL database

The scalability of the system is the main reason for promoting the development of NoSQL movement, including distributed system coordination, failover, resource management and many other features. That makes NoSQL sound like a big basket that can be stuffed with anything. Although the NoSQL movement does not bring fundamental technological changes to distributed data processing, it still leads to extensive research and practice on protocols and algorithms. It is through these attempts to gradually summarize some effective database construction methods. In this article, I will focus on the NoSQL database distributed special ...

How to do the database marketing in entrepreneurial enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall with the rise of China's economy, enterprises in the international integration with the continuous innovation and the introduction of advanced management concepts and business model. Database marketing has been repeatedly mentioned in recent years. Especially in the Internet age, this kind of active marketing method is to be praised by many modern enterprises. However, what is the database marketing of the definition of database marketing, is a opinions.   How to do, how to do a good job in database marketing, is recount. First, we must understand what is the database battalion sales. We give ...

Metamodel 1.7.5 Publish a compatible SQL database domain model

Metamodel a model for creating a compatible SQL database domain. A meta model is a model that contains classes that represent a database (schema, table, column, relationship) and run the Database (query) interactive structure in the same way as sql/linq. In short, it is a http://www.aliyun.com/zixun/aggregation/14208.html "> Data Model" in databases and other data stores. The meta model can query different data stores in the database, CSV ...

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