Shopping Festival

Time went back to 2009, when there was no Tmall, its predecessor was called Taobao Mall, when everyone thought about planning an online shopping festival.

In the ninth year of development, Tmall Double 11 is the world's largest shopping carnival, the largest online fair, the largest commercial "super project", and the most extensive global resonance.

China's Single's Day, November 11, is the biggest shopping spree of the world. In a 24-hour online sale, Chinese netizens spend billions buying goods on China’s biggest e-commerce platforms. What’s on Weibo gives an overview of 11 things to know about 11/11.

The “Double Eleven” step is approaching. This “Double Eleven” large-scale promotion campaign originally initiated by Taobao has evolved into a big meal that all e-commerce and manufacturers are not willing to miss.

Alibaba kicked off the festival for its annual Singles Day shopping event on Friday and hopes its "New Retail" strategy can help make it the biggest edition yet.

Alibaba's Singles' Day Shopping Festival is like no other. It's a combination of commerce, entertainment and an exuberant celebration of consumerism.

Singles Day — the frenzied annual celebration of consumption and commerce that is China’s much larger version of Black Friday — began as a protest of sorts against Valentine’s Day, propelled by college students in the 1990s.