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How does the hotel brand do well in the 2013 digital marketing plan?

This article comes from Socialbeta Content partners @ Global Tour. 2012 is half past, now is the time to think about what has happened this year to the hotel operators and how they should plan for next year's digital marketing budget analysis. Some of the hot topics of concern this year include the emergence of Solomo (the combination of social, localized and mobile apps, hereinafter referred to as "Solomo"), the emergence of Tablet PCs as a unique marketing and distribution channel, and new social media platforms such as Google + and Pinterest ...

Large data interpretation of digital marketing seven major trends

Marketing, and "people" has a direct relationship, no matter what products, no matter which industry, all forms of marketing can not be separated from the "people" this group-including marketing audience, promotion and evaluation, are inseparable from the "people" this factor. In the internet age, because of the Internet user group and the growth of data volume, various forms of marketing have also put the camp to the Internet, this emerging area, also announced the arrival of digital marketing era. And this kind of digital marketing in the background of large data era, its prominent characteristics and the previous digital marketing is different, new added to the mobile 、...

From content to mobile phone, 2015 digital marketing worthy of attention in the field

21 US marketing officers ' predictions for 2015 digital marketing Trends: Toprankblog Author: 2014-12-24 9:12:32 Industry: Web Marketing Guide: Traditional digital strategies and simple single channels are being replaced by another trend, We need to create a universal brand experience through digital experience online. Customers want to use a variety of platforms, applications and equipment to understand information, use information. Changes in the world, Change eternity. From the technical development trend to the business model change, and then to the evolution of consumer behavior, today's marketers only ...

Trend-Looking Easy network Salon explores the mysteries of digital marketing

The first phase of the "2013 Digital marketing Trend Outlook" organized by Yi Network was successfully held in Beijing on May 10. This issue of the salon invited Chinese online education technology company operations director of Prosperity, Beijing Desheng Advisory Services Co., Ltd. founder Shanyi, Micro-bo Easy Senior marketing manager Lin, New Bridge PR CEO Shen Zhiyong, Department of Core City marketing vice President Liu Hongxian, Crystal Education market director Han Jianguang, Storm audio and video senior marketing manager Zheng, Tower reading marketing Manager Wang Baojin, People's public relations manager Gang, Yi-think tank senior analyst Huangmeng, Yi-think tank senior ...

Future Digital Library: Can the use of cloud computing into the people's home

(Reporter Du Yu) Recently, the reporter came to the capital library, because is the working day, the reader is not many, the huge library appears a bit empty.   But the six-storey electronic reading room, has already sat full brim, even the seats have become scarce resources, there are three or four readers have to stand waiting on the machine. "The digital resources in the library are very systematic, professional and convenient to retrieve." It would be better if you had a little more seats.   A reader waiting to be on the machine said. In fact, in the library, in order to make the digital resources more effective use, not only to increase the number of seats in the museum, but also ...

Embarrassment of Chinese digital music copyright

Absrtact: One afternoon, a cup of coffee, drank four hours, Evergrande Music Company managing director Songko almost no rest, saw a few dial people, music became the most important topic. This is Songko favorite state, roast Duck restaurant, I just share, have a professional regiment an afternoon, a cup of coffee, drank four hours, Evergrande Music Company managing director Songko almost no rest, saw a few dial people, music became the most important topic. This is Songko favorite state, "Roast duck restaurant, I just share, have a professional team in doing, music, I have never left, but undeniably, open the roast duck restaurant, ...

Digital TV integrated Machine market bullish

It times Liu 2015 China will be off the analog TV signal, as the "deadline" is approaching, the whole transformation of digital TV translation work faster, more and more families will be from the analog era into the High-definition digital era.  Digital TV as a direct access to digital TV, more and more consumers are favored, while manufacturers also constantly accelerate the promotion of new products, digital TV integrated machine market is expected to appear blowout. Manufacturers to push new products at present, the United States, Europe, Japan and other countries and regions of the digital television market are "integrated machine" as the leading. And in our country as a result of all over ...

Enjoy digital reading at home, "wisdom Deqing" change People's life

Digital reading, eliminate space distance, let the villagers enjoy the cultural feast at home, the Internet access to information, reading literature, free to enjoy a huge number of digital resources. Relying on the Deqing Digital Library Network learning Platform, rural people's reading more convenient. Recently, in the Chinese Adult Education Association Community Education Professional Committee announced the "National digital learning first-area" list, Deqing and other 10 districts (counties) were successfully selected. As a "member" of the Digital learning platform for Deqing County community Education, Deqing Digital Library has built a "national digital learning pioneer Area" for Deqing and a building block for the urban and rural people. ...

Farewell to the simple and extensive trend of sustainable precision marketing in the digital age

New situation, new challenge, new users, new marketing new situation, new pattern, the global economy is still depressed and full of uncertainty, and the internet is also a profound change in the original pattern, in the past two years, smart phones, tablets and other mobile internet equipment, as well as micro-blogging, social networking sites such as the vigorous rise of web2.0, The new user experience mode is profoundly changing the way of communication and cognition of people. People in the network with friends and family to communicate, share the joys and sorrows of each day, but also with the trust of people to explore the good and bad of a commodity. This kind of circle, interaction, experience ...

What can the advertising standards of mobile Internet produce for digital marketing

March 15, the first domestic "mobile internet Advertising Standards" officially implemented. This by Tencent, Baidu, Beijing East, Millet, easy media, China Telecom, China Mobile, song Hua cable, hundred-vision and so on to participate in the development of industry standards, is expected to gradually standardize the development of the digital marketing industry, which has been involved in the digital marketing industry a A-share company, is undoubtedly an important policy positive. Industry veteran in the interview that the industry standard landing, gave the industry a "game rules", with the rule to a lasting healthy development. Status: Industry mergers and acquisitions are very popular in the "mutual ...

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