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The current situation and promotion of database marketing in Chinese enterprises

Reporter: Recently cctv in 3.15 bursts SMS spamming news, everybody is very concerned, this kind of short message marketing is the database marketing? Miss Wang: This is a great misunderstanding of database marketing. If the bulk of the message is the database marketing, then the street disorderly posting of small ads, and junk cards, is advertising. Haha in fact, the bulk of the message between the database marketing and advertising, can be said to be the lowest level of database marketing form, not our advocacy database marketing. We are very grateful to CCTV exposure SMS spam, database Marketing to healthy development ...

Alipay supports the technical realization of the peak of database request for double eleven 42 million times / sec

After more than eight years of practice, from Taobao's collection business to today to support all of Alipay's core business, and in the annual "Double Eleven Singles Day" continue to create a world record for the transaction database peak processing capacity.

Four see Bertelsmann China's huge database abandoned as a shoe?

By the end of this month, the Bertelsmann Book Club's Shanghai stores will all stop operating.  From 13 ago to foreign publishing giant to China "forerunner" posture High-profile entry, to today's gloomy exit, as one of the world's four major media giants Bertelsmann, its book retail business once again become a multinational giant in China fail example. In fact, such fail are not the first.  Multinational companies in the Chinese consumer and market to bring a new concept, but also encountered a time of "acclimatized". Bertelsmann's gloomy fail, to China's book retail market, is not "...

New Customer Experience

"Outline" the experience of new customers in the first article is: let new customers easily find products, quick Product catalog! This is a very specific operational requirements, but today in this sub-section is really going to improve the principle, more divergent thinking about some new customers better experience of the operation, so as to facilitate everyone can participate in the discussion! The following topics to explore the "new customer Experience" of the topic listed, and then decomposed: 1. What is the purpose of the new customer entering the store? 2. What are the categories of new customers? 3. The path of the new customer into the shop? 4. Can be reconciled "stroll" and "find" ...

What is structured data? What is semi-structured data?

Relative to structured data (the data is stored in the database, it is possible to use two-dimensional table structure to express the implementation data logically, the data that is not convenient to use the database two-dimensional logical table to represent is called unstructured data, including all format Office documents, text, picture, XML, HTML, various kinds of reports, images and audio/   Video information and so on. An unstructured database is a database with a variable field length and a record of each field that can be made up of repeatable or repeatable child fields, not only to handle structured data (such as numbers, symbols, etc.), but also ...

How traditional enterprises build their own databases and ultimately profit

The intermediary transaction SEO diagnose Taobao guest Cloud host technology Hall now many enterprises are starting to organize their own database, want to promote sales through it, enterprises want to develop the choice of this method is very correct, but on the database marketing some statistics and customer maintenance methods, some enterprises do not perfect,   Because now the city of the company is also doing database marketing, so there is some understanding of this, because we have to do the database master, empty city is only to elaborate on his point of view, I hope you can help the business owners. What is database marketing?...

A restaurant owner's O2O Transition Road: How to run 100,000 online members

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall traditional catering companies are using mobile Internet to find their next transition opportunities.   As consumers ' spending patterns and attention shifts toward the mobile end, restaurant bosses are also starting to figure out how to use the platform to interact with customers to boost performance. Guangzhou food Shang Guo Taste group letter ...

On the profit model of dating websites

Intermediary transaction SEO diagnosis Taobao guest owners buy Cloud host technology Hall china dating site from the beginning of the creation of the venture capital company's great concern. September 2005 and March 2006, the Lily Net won the United States VC Mayfield and Jinsha Venture investment of 2 million U.S. dollars and NEA to join forces with the Northern Lights venture investment of 9 million U.S. dollars. At the end of 2005, Shenzhen Hao Tian Company's touch nets and married my net to obtain soft silver Asia 12.5 million U.S. dollars investment. From the end of April 2007 to the beginning of June, Century Jia Yuan from the 2005 Angel investment ...

Search and BI tools combine enterprise-wide search in the ascendant

Intermediary transaction SEO diagnosis Taobao Cloud host technology lobby Internet Data Center (IDC) analyst Sue Feldman said: "A survey shows that a complete corporate search has repeatedly become the most priority in the minds of the subjects." "Over the past two years, companies have become even more important when they find that their decision-making system has been ignoring the content level," she said. "Most of the data you need is hidden------but where is it? They are hidden in data that is not organized ...

Internet Entrepreneurship Success (III): 3G Mobile website to build the whole introduction

The intermediary transaction SEO diagnoses Taobao guest Cloud host technology Hall in understanding the Internet entrepreneurship Theory knowledge, began the field to carry out the actual operation of the website business.   In this chapter, we will explain in detail how to build a Web site that conforms to the user experience. First, the site's page planning and style design, the choice of the website programming language third, the choice of website database four, the Web site's hardware requirements and preparation of five, server hosting and maintenance six, server performance test seven, domain name query and registration eight, the actual combat exercise ...

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