Singles Day

Objectively speaking, the experience of the Double 11 Singles Day this year is still good. As my own example, in the past few years, at 0 o'clock in the double 11 singles day time, a wave of submissions from my own shopping cart generally entered the queuing state in an instant, but this year my experience was obviously different, and one wave succeeded.

Shrinking to achieve, in Alibaba's 2017 double 11 singles day, our domestic trading unit used cloud resources to sharpen and expand at the peak, and after the spike, the expansion resources will be returned to the cloud, but in the actual operation, we really want What can we do to get the resources to the cloud when we need it, and go smoothly when we don't need it.

After Singles Day became widespread in China it became a retail event heavily promoted by online marketplace Alibaba.com, which trademarked the term "Double 11" in 2012 and threatened legal action against media outlets that accepted advertising from competitors using the term.

In the case of double 11 singles day traffic peaks this year, the real-time data update frequency is still stable: from the first second, the rushing party into the order payment, to complete the real-time calculation and delivery to the media full screen full path, seconds Level response.

Actually, security has a guarantee attribute, which is similar to operation and maintenance, so it is often impossible to do well. Just like the previous protection of the G20 summit, the “Double Eleven” guarantees of the past few years have been smooth in terms of safety. The challenge of “Double Eleven” comes from massive access requests, which makes many solutions challenging in such scenarios.

While Black Friday and Cyber Monday get all the attention in the U.S., China's Singles Day puts them both to shame. Last year, more items were bought during the 24 hours of Singles Day than the entire combined Black Friday and Cyber Monday sales in the states.

The core concept of sub-library table is based on MySQL storage. Solving the problem of data storage and access capacity, the product supports the database traffic of previous Tmall double eleven singles day core transaction links, and gradually grew into the standard of Alibaba Group access relational database.

The turnover of Double 11 Singles Day has also risen exponentially from less than 100 million at the beginning, and has risen to 91.2 billion in 2015. It exceeded 100 billion last year and reached 168.2 billion yuan in 2017!

Singles Day, Alibaba and its founder, Jack Ma, transformed the de facto holiday from an ‘anti-Valentine's Day’ for Chinese singletons to a global shopping festival back in 2009 – and made billions of dollars in the process.