Social Media Data Mining Tools

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Using SPSS text Mining tools to build the potential rewards of marketing and brand interaction channels

These individual-level behaviors embedded in the original social media data represent customer preferences, purchase histories, significant life events, moods, personalities, and other attributes that are obtained through text mining, which can be stored in social media data marts. The social networking pioneers we know today came in the late the 1960s, when the bulletin board was one of the first interactive message sharing platforms. Later (in the 1990s, when Craigslist and AOL entered the spotlight), the social revolution was the basis for rapid growth. Social networking ...

Cloud Social Media Forum: Social media in the eyes of investors

Wang Yuquan: Just now Wenguang on the above, we look at the following micro-group, friends say, really professor, a bunch of technical things. Originally light a stage, criticized my words, I have been relatively disturbed, and the text speak the target by enterprises to mention, we look at our enterprise after the goal to get the result is what kind of, the following link is each enterprise to do the show, the first is the only friend Huangyu. Huangyu: Hello everyone, I bring you the product is only a friend, has been developing a project based on micro-blogging, Micro Bo is a big treasure, we are based on micro-bleomycin refining better ...

Vertical Mobile Social Entrepreneurship Report (i): Workplace social

Strong "micro-trust", social entrepreneurship in the end there is no chance? If the answer is no, many entrepreneurs will not be reconciled. From happy net to Micro Bo, from micro-bo to micro-letter, when the hot social products, the ups and downs, how many lonely there is a big chance. If the answer is yes, then the question is, where is the opportunity? Is it a vertical social field? Is it the use of new media? Or a new form? In search of this answer, NetEase tech editors have spent two months investigating the early startups and startups in the mobile social arena, interviewing more than 20 CEOs and investing ...

How to develop humanities and social sciences in large data age

At present, the role of scientific data in scientific research is becoming more and more prominent, data-intensive knowledge discovery method is widely concerned by the scientific community: Scientists not only solve scientific problems through real-time and dynamic monitoring and analysis of large amount of data, but also think, design and implement scientific research based on data. Data is not only the result of scientific research, but also the basis of scientific research; people not only care about data modeling, description, organization, preservation, access, analysis, reuse and establishment of scientific data infrastructure, more concerned about how to use the ubiquitous network and its inherent interactivity, openness, the use of mass data can be knowledge of the object, can be counted ...

The commercialization of social media is the trend

Recently, it has been reported that Twitter will work with Nelson to launch a service to monitor the content of television on its website, which will further prove and deepen the commercial value of the content of the social platform. NM incite is focused on social media, which includes not only the socialguide of social-TV-related services, but also the tools of social insight platform, and plainly the data analysis tool, as well as industry solutions and consulting services, which are a big highlight of the company. Nielsen has a lot of experience in dealing with user data, and McKinsey can ...

Traditional media want to borrow large data against the wind again as the scientific application of prevention mistakes

For the traditional media, if we want to realize the digital transformation, we must establish the Intelligent Information Service platform based on the large data technology. So what is the big data? What are the limitations of traditional media entering big data? And what can be broken?   In this regard, the State Administration Institute of Social and Cultural Research Department of senior economist, management Doctor Guo Kanzhong did an analysis. 2013, is a big data year, big data is bringing revolutionary change to traditional media, although traditional media also take various ways to actively deal with the challenge of large data, but due to large data ...

Big media in the big Data age

In the era of large data, the transformation and development of media is not only a technical problem, but also a strategic issue, which will have far-reaching influence on the future media shape and pattern. After a year of waiting, the new year began, the concept of "big data" fire. How hot is the big data? Some media have called 2013 "the Year of Big Data". At present, almost all world-class internet companies, have extended their business tentacles to large data industries; No matter the social platform, the price war or the portal competition, all have its shadow; Last year, the U.S. government invested 200 million of dollars to launch a "Big Data research and development program", and the big data ...

How the social media marketing has the corresponding influence to the enterprise

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall with the healthy development of the Internet, social media gradually into the life of netizens, sharing functions to let the information spread faster, the search engine in view of their rankings to perfection, social media called them to improve the ranking of new tools.   In the search engine optimization marketing, how does the social media affect the enterprise's marketing, and how does the marketing enterprise brand construction, the social search function influence function including which aspect? Social media to tap the social media for potential customers ...

The essence of microblogging marketing is accurate data mining

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall Weibo marketing has become one of the mainstream marketing methods, a lot of people are playing Weibo, Many people are using micro-blogging for marketing and promotion, but the effect is very different. In fact, the essence of micro-blog marketing is to do accurate data mining, summed up in a word is the precise content in the precise time sent to the precise customer ...

People's Daily: Big media in the big Data age

Illustration: Li Ruining Large Data era, the media transformation and development, is not only a technical issue, but also a strategic issue, will be the future of media patterns and patterns have far-reaching impact after a year of ready to send, the beginning of the new year, "Big data" concept of fire. How hot is the big data? Some media have called 2013 "the Year of Big Data". At present, almost all world-class internet companies have extended their business tentacles to large data industries, and they have a shadow over social platforms, electricity-price wars or portal-site competition; Last year the US government invested 200 million dollars to start "big ...

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