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CMO facing four challenges need to integrate marketing value chain

"Social media, at the corporate marketing level, is more responsible for customer service, while the proportion of socially direct conversion to buying behavior is very low." "Rolf Anweiler, an international business marketing director for Teradata Applications, gave a straightforward account of the significance of social media data on corporate marketing in an interview with ZDNet. At present, for many enterprises, marketing needs to face the customer data is not only from the traditional CRM system, there are more emerging channels to affect the enterprise's grasp of customer ideas. As for the retail trade and ...

CMO facing four challenges need to integrate marketing value chain

"Social media, at the corporate marketing level, is more responsible for customer service, while the proportion of socially direct conversion to buying behavior is very low." "Rolf Anweiler, an international business marketing director for Teradata Applications, gave a straightforward account of the significance of social media data on corporate marketing in an interview with ZDNet. At present, for many enterprises, marketing needs to face the customer data is not only from the traditional CRM system, there are more emerging channels to affect the enterprise's grasp of customer ideas. As for the retail trade and ...

Expert dialogue: How do we handle and analyze the big data age

How fast is the tide of big data? IDC estimated that the amount of data produced worldwide in 2006 was 0.18ZB (1zb=100), and this year the number has been upgraded to a magnitude of 1.8ZB, which corresponds to almost everyone in the world with more than 100 GB of hard drives. This growth is still accelerating and is expected to reach nearly 8ZB by 2015. The storage capacity of the IT system is far from adequate, let alone digging and analyzing it deeply. In this article, Baidu Chief scientist William Zhang, Teradata Principal customer Officer Zhou Junling, Yahoo!...

Dialogue: How do we handle and analyze the big data age

How fast is the tide of big data? IDC estimated that the amount of data produced worldwide in 2006 was 0.18ZB (1zb=100), and this year the number has been upgraded to a magnitude of 1.8ZB, which corresponds to almost everyone in the world with more than 100 GB of hard drives. This growth is still accelerating and is expected to reach nearly 8ZB by 2015. The storage capacity of the IT system is far from adequate, let alone digging and analyzing it deeply. In this article, Baidu Chief scientist William Zhang, Teradata Principal customer Officer Zhou Junling, Yahoo! North ...

The world's top ten telecom giants play Big Data

4G ERA, mobile phone shopping, video calls, mobile music downloads, mobile games, mobile phone IM, mobile search, mobile payment and other mobile data services in endlessly. They are creating unprecedented new experiences for users, while also providing a large data perspective for telecom operators to tap the value of user data.   Data mining, data sharing, data analysis has become the global telecommunications operators to change the business model to win in-depth business insights of the basic consensus. Currently, 48% of the world's 120 operators are implementing big data strategies. By improving the ability of data analysis, they are ...

Look at the big data from the world's top ten telecoms giants

For telecom operators, no era can shoulder the 4G era, easy to master such a large number of customer data. 4G ERA, mobile phone shopping, video calls, mobile music downloads, mobile games, mobile phone IM, mobile search, mobile payment and other mobile data services in endlessly. They are creating unprecedented new experiences for users, while also providing a large data perspective for telecom operators to tap the value of user data. Data mining, data sharing, data analysis has become the global telecommunications operators to change the business model to win in-depth business insights of the basic consensus. At present, the world's 120 operations ...

German chariot: Large data failure also large data

The German team won the Fourth World Cup and the big Data technology was considered to be the work. However, the World Cup champion's recent record--0:2 negative Poland, 1:1-Ping Ireland, the European preliminary 3 rounds after the group ranked fourth, apparently unacceptable. "We played very childish. "Germany's coach," he said, seems unable to find a suitable evaluation.   However, the German "picture newspaper" to help to find: There are four-star jersey, not four-star level. During the Brazilian World Cup, Germany adopted the SAP match Insigh, a soccer solution tailored to the management software giant SAP ...

China's cloud computing Conference in Beijing grandly held big data into a conference hotspot

June 2013 5 ~ 7th, under the guidance of Ministry of Industry and Information technology, National development and Reform Commission, Ministry of Science and Technology, Beijing Municipal People's government, cast, sponsored by China Electronic Society, China Association of Cloud Computing Technology and industry, China Electronic Society cloud Computing Experts Committee, CSDN and "programmer" The magazine's "The First China Cloud Computing Conference" was held in Beijing National Convention Center. This Congress with "large data bandwidth to promote the application of cloud computing and innovation" as the theme, lasted 3 days, from the global expert lecturer in cloud computing more than 180, the theme forum more than ...

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