The Business of Android Apps Development Making and Marketing Apps that Succeed

The Business of Android Apps Development Making and Marketing Apps that Succeed 這本書講述了如何成功的開發、營銷app。加上看的其他文章，總結如下：

1）介紹了如何去分析ideas和競爭關係，確定針對的使用者。要想清楚app是否方便好用，是否能夠滿足使用者內心的需求。

2）介紹了如何利用apps賺錢，做免費版，和收費版。做In-App Billing，比如構建自己的市集。比如可以遊戲免費而道具收費的商業模式。

3）如何發布，以及發布前的準備，比如法律相關，比如是否需要測試等。

 

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下面是amazon 上對這本書的詳細介紹：

This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

Who this book is for

This book is for any developer looking to build a successful business selling Android apps in the various Android app stores and marketplaces.

Table of Contents

1. The Android Application Business 
2. Questions to Ask About Your Android Application
3. Your Not Selling an Application, You're Selling a Culture
4. Marketing Your Android Application
5. How to Promote Android Applications Within Android Applications 
6. Marketing the Free Application
7. In-App Billing: Putting a Store in Your Application 
8. The Prerelease Guide
9. Publishing to the Android Market 
10. Best Launch Day Ever 
11. Keep the Application Fires Burning
12. Programming in Android with the Eclipse IDE