網站客戶和專案經理關注什嗎?

來源:互聯網
上載者:User

網站項目中客戶和專案經理應該關注些什嗎?

作為一個專案經理在網站項目中到底應該和客戶溝通些什嗎?無可否認,溝通是專案經理80%以上時間的工作內容,雖然專案管理有九大知識領域,四十多個過程組,眾多的分析,決策,和執行績效評估的工具,但是對於網站項目來說,項目時間最多幾個月到半年,大多項目規模也就是幾萬到二、三十萬,真正需要關注的反而是最基本的東西 - 溝通,那麼溝通什嗎?怎麼溝通呢?作為乙方, 到底該怎麼做來應付那些難纏的甲方呢?

首先回到基本點,一個網站到底有哪些東西需要關注呢?

我們是否已經被客戶折磨得忘記了我們才是專業的服務提供者?我們到底給客戶灌輸了什麼概念呢?Webby作為網站方面的專業獎項,其評估的標準可以說給了我們一個相當可靠的基準,那麼我們看看都有哪些方面是專家看重的。我覺得原文所表達的含義實在增一字太多,減一字太少,所以放在下面,給出簡單的翻譯。

Content 內容

Content is the information provided on the site. It is not just text, but music, sound, animation, or video -- anything that communicates a sites body of knowledge. Good content should be engaging, relevant, and appropriate for the audience. You can tell it's been developed for the Web because it's clear and concise and it works in the medium. Good content takes a stand. It has a voice, a point of view. It may be informative, useful, or funny but it always leaves you wanting more.

內容是指網站所提供的資訊,不僅僅是文字,還包括音樂,聲音,動畫,或者視頻

只要這些被用來傳遞網站所要傳遞的知識。 好的內容應該是迷人的,和瀏覽者相關而且合適的。你甚至可以清楚地知道這些內容是專門為了網站而準備的,因為它們清楚,簡潔而且特別適合這種媒介方式。好的內容總是有自己的特點,它可能表達一個聲音,一種觀點,它也可能是見多識廣,開卷有益,或者僅僅是好玩,總之,它總會讓你想要更多。

Structure and Navigation結構和導航

Structure and navigation refers to the framework of a site, the organization of content, the prioritization of information, and the method in which you move through the site. Sites with good structure and navigation are consistent, intuitive and transparent. They allow you to form a mental model of the information provided, where to find things, and what to expect when you click. Good navigation gets you where you want to go quickly and offers easy access to the breadth and depth of the site's content.

結構和導航指的是網站的架構,內容的組織方式,資訊提供的優先次序,以及你在站內瀏覽的方式。

具有好的結構和導航的網站是保持一致,順從你的直覺,並且簡潔明了的。 這些結構和導航允許你建立一個接受資訊的心理定式,你可以知道在什麼地方會找到什麼,點擊之後又會發生何事。好的導航讓你迅速地到達你想要去的地方並且為網站內容的廣度和深度提供便捷的通道。

Visual Design視覺設計

Visual design is the appearance of the site. It's more than just a pretty homepage and it doesn't have to be cutting edge or trendy. Good visual design is high quality, appropriate, and relevant for the audience and the message it is supporting. It communicates a visual experience and may even take your breath away.

視覺設計是網站的外觀,它不僅僅是一個漂亮的首頁,也不必是前衛新潮。

好的視覺設計意味著高品質,恰如其份,和受眾以及其支援的資訊內容相關。它應該提供視覺體驗甚至可以給你帶來意外和驚喜。

Functionality功能

Functionality is the use of technology on the site. Good functionality means the site works well. It loads quickly, has live links, and any new technology used is functional and relevant for the intended audience. The site should work cross-platform and be browser independent. Highly functional sites anticipate the diversity of user requirements from file size, to file format and download speed. The most functional sites also take into consideration those with special access needs. Good functionality makes the experience center stage and the technology invisible.

功能是網站上使用的技術,好的功能性意味著網站工作正常,頁面載入迅速,連結有效,任何使用的新技術都工作正常而且和那些目標受眾相關。

網站應該跨平台,適應多種瀏覽器。高度功能化的網站可以預期使用者需求的多樣性,比如檔案大小,格式,下載速度。好的功能性網站甚至會考慮那些有特殊需要的使用者。出色的功能性讓體驗成為閃光燈下的焦點,而技術隱居幕後。

Interactivity互動性

Interactivity is the way that a site allows you to do something. Good interactivity is more than a rollover or choosing what to click on next; it allows you, as a user, to give and receive. It insists that you participate, not spectate.

所謂互動性是指網站允許你做些什麼

好的互動性絕不僅僅是滑鼠滑過的效果或者下一步該點擊什麼,它允許你做為一個使用者可以給予也可以擷取,強調你的參與而不是旁觀。

It's input/output, as in searches, chat rooms, e-commerce and gaming or notification agents, peer-to-peer applications and real-time feedback. It's make your own, distribute your own, or speak your mind so others can see, hear or respond. Interactive elements are what separates the Web from other media. Their inclusion should make it clear that you aren't reading a magazine or watching TV anymore.



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