brand design books

In brand design, the brand style guide is one of the most important documents. Whether it's creating a brand new or rebuilding a brand for an existing company, it's all about setting the tone and building a series of cohesive materials and specifications around the

Article Description: In fact, no matter how "dynamic" your logo, but in the actual operation of the brand image, whether it is technically or conceptually, the same as to adhere to the basic principles of some brands, can not be changed purely to change, for moving and moving. In recent years, the brand of signs in the situation is noteworthy is the "multiple-form" signs of the continuous emergen

slogan, corporate mascot, special font. There is also a part of the application elements, mainly including office supplies, internal and external building environment, transportation, apparel, advertising media, product packaging, gifts, display display, printing publications. The importance of visual recognition Brand image design is crucial in the brand, a

In this article, we will carefully analyze how to obtain an effective logo design and we also guide you through these rules and the best way to create a brand feature icon. First you need to get a fixed understanding of a good logo design and some things you think you need to think about before you use the toolbox. There have been many creative logo

, changing the mood;3) relax. change mood, relieve pressure, guide by communication, color change. 3. Special fonts: Second, the process 1. Background For poorly run projects, understanding the background is a process of consultation, in which the designer plays the role of Doctor. And the image Shop is a brand new project, I would like to put this action as a health plan recommended to the operators, as far as possible to help avoid future dise

, the purchase decisions for the 10 items were made in an instant. Beyond instinct, they were only prompted by simple visual impact. Last year, Nestle sought to optimize its underperforming Lean Cuisine (cooking) brand. Requires a brand with more friendly tips to promote the best image and taste of the product, and at the same time create a new brand-spa cuisine

design. In any case, the following words of thought hope that a little bit is flash. Read the entry of Baidu Encyclopedia, combined with their own experience, you can understand that: User experience, is through contact with a certain kind of tangible or intangible things, built on the user's a wide range of emotional overlay, with Lego building blocks are the same, heap well, can be very high, a piece of instability, will be all down. So, how wi

Recently in the study of how the brand deduction, of course, look at the time did not forget the bank, analysis of their interactive design ~ ~ Louis Vuitton LV The above picture uses the film to display many groups of information--blockbuster display brand rendering.The use of film or similar album display, can display more information, visual focus on the top

The requirements for computer design are as follows: properties: Brand, color, cpu model, memory capacity, hard disk size, price, and working status; Method: Enable, disable, and sleep; create a computer object, call the open or close method, The Code is as follows: 1 // Author: realjanushu 2 // Date: 17/9/28 3/* function: 4 design computer requirements: 5 6 attr

impression, auxiliary graphics combination is changeable, can be more suitable for the use of video production and promotion, effectively assist the application of visual recognition system. After the new brand image released, through careful operation promotion, Tencent video users doubled, the future will hope through more promotion to enhance the brand's influence.Brand image is an important way for users to recognize products, is a kind of

, I have something to write. After writing it out and discussing it with you, I can improve it so that it can work better. ThereforeWork and personal growth are mutually reinforcing and harmonious. The well-drilling process itself gradually accumulates to form its own career support, as the teacher said during a training session,"Employment Guarantee will reduce the competitiveness of a person. Career guarantee can improve the competitiveness. Assume that one day, the company suddenly does not n

Article Description: Evolution from Apple logo--on the development of brand logo. In March this year, we saw the colorful Apple logo on Apple's ipad launch. From the color return to the color, the Apple logo in the design of a return, the color of the halo gradient gives people a kind of ever-changing feeling, so that the logo more rich texture and artistic atmosphere. Perhaps it's a tribute to

When you develop an iPhone applicationProgramYou need to understand the impact of various aspects of the iPhone OS and mobile device environment on your design. This chapter covers the guidelines for a series of programming issues from product definition to brand promotion, and describes how to solve these problems in iPhone applications. Product Definition Before designing your application, it is im

In this article, we have collected 25 brand new UI design materials. These are from excellent designersPSDThe source file material makes it very convenient for other designers to design the user interface prototype. Website user interfaces, mobile application user interfaces, and useful to designers because these kits allow them to

Where are you going when you plan to design a new website project? Where do you go when you want some fantastic design inspiration to find creative web design that leads to trends? Sometimes, when your inspiration dries up, you will want to get some new design ideas or just to inspire your inspiration. Today's web teac

Tutorial mainly introduces the use of Photoshop design to create brand art logo effect, the main use of the path tool to create the type of text, and then according to the creative need to produce the effect is good. 1. First, let's take a look at the final results of the Photoshop Tutorial: 2. Create a new file that is the size of your computer (I'm 1366*768 here) as pictured. 3. Fill the

Article Description: the product design method of the Internet. How to get from scratch, design a brand-new Internet product: website, app ... What kind of product is the most valuable and competitive in the market at present? This topic is more complex, and this article is about having this foundation. And after all this has been the goal and direct

Project background: Last December 19, "Free basketball" national public Survey, for the promotion of the game to achieve better publicity results, the company to the F (X) Portfolio image endorsement. The project includes the F (X) Brand station, the official website Super First image page, media ads template, such as the entire set of visual settings of the output. Project Phase analysis: Brand station fr

Every holiday, users will receive a large number of advertising and activity information, how to let users know more about our products? How to stand out from all kinds of feature pages to impress users? Our starting point is to allow users to have emotional resonance. The following is the process of doing Recharge Center Spring Festival activities: Pre-thought: Use the scene to cause the user to resonate Spring Festival activity is a designer reverse attack. Designers for the first time to pa