Traditional traffic statistics can only look at a surface data, in-depth analysis of user behavior is more difficult. I remember a famous internet company that used cameras to record the behavior of experimental users, but it was a limited sample, time-consuming and laborious, and hard to guarantee.
ClickTale is easy to do this through the network, only need to insert a piece of code can easily get the user on the site all the action, but also in the
pages and other statistics. Easy to have a general understanding of the overall situation of the site.
The next step is to view the trace record. On this page we can view the visitors ' information. such as the location of visitors, source links, access to the page, browse page volume, stay time, browser and so on. The coolest thing is to click on the Green Play button and replay every mouse action that a visitor has on your page. Look at what he did when he browsed your page. such as where th
activity is shown to you in the form of "heat map" [Thermal maps].
http://crazyegg.com/
3, "in-page" Web page analysis, in the video display visitors screen! the perfect complement of Google analytics
ClickTale
ClickTale says they are implementing "In-page Web Analytics" (compared to other analytics software, which mainly considers changes between pages). Similar to the crazy egg, there are also data
background is filled with all kinds of advertisements, and the entire background is messy.CodeThe trojan virus is hidden in the dark, so it is better to have less identification capability.
Professional feed statistical tools: If your blog has many RSS subscribers, feedburner and feedsky should not be unfamiliar. Feedburner, as the best RSS statistics service provider, was launched shortly after Google's acquisition, so many domestic users switched to feedsky. Whether you are willing or not,
important for the home page, and most new visitors will be browsing the home page. So please provide these core elements there:
Website name;
The value proposition of the website (for example, what benefits users will get from using);
The main part of the user-related navigation.
However, the user's habits have changed dramatically now. Recent research has shown that users are quite receptive to scrolling, and in some cases they expect to scroll to the bottom of the page. Many
, and simplified edition.
Clickdensity
A complete usability toolkit that improves the content structure of a website by obtaining real-time data from visitors, optimizes the placement of links and advertisements, and analyzes and improves website stickiness. It tells you where the visitor clicks.
After registration, add a piece of JavaScript code provided by the website to your website. When a user accesses the website, a small additional file will be automatically downloaded to transfer users'
other methods.
2. Clicktale
It is a tool for analyzing the browsing behavior of visitors to your website. It records all the operations performed by visitors on your website in a video-like manner, you can watch the video online or download it to your computer. The use of ClickTale's guest behavior video records can help you better deploy your webpage and bring a better user experience to visitors, thus improving the conversion rate. It also provides
.
ClickDensity
A complete usability toolkit that improves the content structure of a website by obtaining real-time data from visitors, optimizes the placement of links and advertisements, and analyzes and improves website stickiness. It tells you where the visitor clicks.
After registration, add a piece of Javascript code provided by the website to your website. When a user accesses the website, a small additional file will be automatically downloaded to transfer users' click events. This prod
Every time a user is ready to buy something online or buy a service product, they mainly focus on product features and prices. Sales is to attract the attention of users, so that product characteristics and prices become a selling point, successful sales.
For this reason, the simple and straightforward pricing table interface is very important. You have to let your users feel that we understand the Hard-won savings, so our pricing can meet their needs and budget.
In this article, we'll introdu
model (visible below). These data collection methods include: User observation, interviews, daily research and online data collection, and so on. The data obtained through these methods can be further excavated through usability testing, quantitative surveys and Web site traffic analysis (Google Analytics,clicktale).
How to reduce the researcher's personal prejudice
We acknowledge that the prejudice of the fellows is objective. We work to explore
to the bottom of the page. Many users prefer to roll overPaging, and for many users, the most important page information is not necessarily placed on the "Folding Line" (this is because a large number of visible display schemes are useless and rejected ). So divide your layout into segments.It is a good idea to facilitate browsing. Use some blank spaces to separate them.
For more information, see these articles: Hide and expand(Clicktale), paging and
behavior without links. Here we will introduce crazyegg.com, which can record all mouse clicks and generate heatmap, so that you can see click hot zones intuitively. However, we regret that there is no free trial now, but the previously registered account can continue the free trial.
Finally, let's talk about moving the mouse track. The previous practice was to use screen recording software to record user operations, but this is not called "implicit mining". Here we will introduce userfly.com
). So it's a good idea to split your layout into segments for easy browsing, and use some whitespace to separate them.
For more information you can view these articles: Folding expands (ClickTale), Paging and scrolling (University of Warwick –surl), breaking the Folding myth (box with arrows). ( thanks Fred Leuck).
Blue is the best color for links
While it's great to give your site a unique design, it's best to do what others are doing when it come
both.Another example: How many users clicked the "Play" button on the video, or looked at other pictures of a product? Content is interesting, and design makes content easier to enjoy.Web analytics refers to these interactions and events as micro-transformations. The more micro conversions occur, the more users will eventually be involved in buying, registering or filling out information (macro conversions).
Metrics : The amount of time spent on a Web page for a design interaction.
Scenario :
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