rfm analysis

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Reprinted: rfm analysis of member customer transaction data using Excel

Case: rfm analysis of member customer transaction data using Excel Background: A Member Service Enterprise has about 1200 member customers in the past year. As the company wants to activate promotions for different categories of inactive customers, it also plans to launch a series of promotions for key customers to retain these customers and maintain their activity. Therefore, we hope to use this data for c

Using Ml.net to implement customer value analysis based on RFM model

RFM model In many customer value analysis models, the RFM model is widely used, especially in the retail and enterprise Services areas as a classic classification method. Its core definition is from the basic transaction data, with the help of the appropriate clustering algorithm, reflecting the more intuitive classification of customers, for the lack of da

RFM model--Build a business campaign for database marketing!

The RFM model: R (Recency) indicates how long the customer's last purchase was, and F (Frequency) represents the number of times the customer purchased in the most recent period, and M (monetary) represents the amount the customer purchased in the most recent period. The general raw data is 3 fields: Customer ID, purchase time, purchase amount, processed with data mining software, weighted (consider weight) get RF

Telecom Industry Data Analysis Services

improve the investment efficiency, the priority of network optimization is set first.2. Market and precision marketing.(1) Customer portrait. The company can be based on customer terminal information, location information, call behavior, mobile Internet behavior trajectory and other rich data, for each customer to play demographic characteristics, consumption behavior, Internet behavior and interest hobby tag, and with the help of data mining technology (such as classification, clustering,

What are the relationships and concepts between requirement analysis, Architecture Analysis, domain analysis, and system analysis?

Requirement analysis refers to the need for developers to conduct detailed investigation and analysis to accurately understand user requirements. The basic principles for converting users' non-formal requirement statements into complete requirement definitions and then from requirement definitions to process requirement analysis of corresponding formal functions

PHP Reference Call method analysis PHP Data analysis system PHP slow log Analysis PHP project case analysis PD

This example describes the invocation method for PHP references. Share to everyone for your reference, as follows: Example 1: Example 2: Examples 1 and 2 are the same effect. Example 3: Summary: The reference is returned only when the method is defined with the and the method in front of the method name plus when it is called. Example 4: When $ A and $b are not re-assigned, that is, when a write operation occurs, the same as the $a= $b, which is equivalent to an

Data analysis Third: Data feature analysis (distribution analysis + Pareto analysis)

Based on the guarantee of data quality, the distribution and contribution of data are analyzed by drawing charts and calculating some statistics (Pareto analysis), distribution analysis can reveal the distribution characteristics and distribution types of data, and for quantitative data, we can make frequency distribution table and plot frequency distribution histogram display distribution characteristics.

How developers use data analysis to increase revenue

-time Data-that is, how long it takes to update 3. Data stability of time-based statistics View more analysis cases Although mobile ad revenue analysis on the market is relatively small, you can learn a lot from other types of analysis reports. My personal experience is, iResearch, DCCI, and yiguan can read a macro data, and they will not give you very detailed

Java Learning Summary (20)--json Analysis: Official analysis, Gson analysis, Fastjson analysis,

):package org.json.official;import java.util.List;import org.json.bean.Student;public class TestOfJson { public static void main(String[] args) { //1.JavaBean转化为JSON数据格式 String jsonStr= OfficeJSONUtil.javaToJSON(); System.out.println("1.JavaBean转化为JSON数据格式:"+jsonStr); // 2.将JSON转化为JavaBean对象 Student stu=OfficeJSONUtil.jsonToJavaBean(); System.out.println("2.将JSON转化为JavaBean对象:"+stu); // 3. 把集合转化为JSON字符串 String jsonStr1=OfficeJSONUtil.lis

Front-end and cloud performance analysis tool Analysis Report, cloud Analysis Report

Front-end and cloud performance analysis tool Analysis Report, cloud Analysis Report The main function of the performance testing tool is to simulate real business operations in the production environment and perform stress load testing on the tested system, monitor the performance of the tested system under different services and different pressure, and identif

Data analysis and presentation-Pandas data feature analysis and data analysis pandas

Data analysis and presentation-Pandas data feature analysis and data analysis pandasSequence of Pandas data feature analysis data The basic statistics (including sorting), distribution/accumulative statistics, and data features (correlation, periodicity, etc.) can be obtained through summarization (lossy process of ext

Text analysis--affective analysis--text analysis

Text Analysis-Affective analysis Natural language Processing (NLP) • Translating natural Language (text) into a form that is easier to understand by computer programs• Preprocessing-derived string-> to quantify simple emotional analysis Construct an emotional dictionary by oneself construct a dictionary, as Like-> 1, good-> 2, Bad->-1, terrible-2 based on keyword

Linux study note _ 5_Linux Boot Process Analysis _ 2_inittab File Analysis and System Startup Process Analysis

Inittab file profiling [Inittab file format]: id: runlevels: action: process [Filter out rows starting with #: grep-v "^ #"/etc/inittab | more] Id: identifier, which is unique and can contain two digits or letters. Runlevels: indicates the running level. You can specify multiple runlevels. If this parameter is left blank, the value ranges from 0 ~ 6. Execute all running levels Action: Specifies the running status Process: Specifies the script or command to run. Body

Data Analysis Second: Data feature analysis (System metering analysis)

For successful data analysis, it is very important to grasp the nature of data as a whole, and to use statistics to examine the characteristics of data, mainly to check the degree of concentration, degree of dispersion and distribution shape of the data, which can be used to identify some important properties of the whole data set, and has a great reference for the subsequent data analysis. one, basic stat

Python data analysis-blue-red ball in two-color ball analysis statistical example, python Data Analysis

Python data analysis-blue-red ball in two-color ball analysis statistical example, python Data Analysis This article describes the two-color ball blue-red ball analysis statistics of Python data analysis. We will share this with you for your reference. The details are as fol

Data Structure and Algorithm Analysis Study Notes (2)-algorithm analysis, data structure and algorithm analysis

Data Structure and Algorithm Analysis Study Notes (2)-algorithm analysis, data structure and algorithm analysis I. Simplest understanding and use of algorithm analysis methods 1. First, you may be confused by the mathematical concepts. In fact, simply put, it is assumed that the execution efficiency of any statement is

Tomcat source code analysis-component startup implementation analysis, tomcat source code analysis component

Tomcat source code analysis-component startup implementation analysis, tomcat source code analysis component Tomcat is composed of multiple components. How does Tomcat manage its lifecycle? Here we will analyze the implementation of its lifecycle from the Tomcat source code; The Bootstrape class is the Tomcat entry. All components can manage the Lifecycle by impl

Analysis and comparison of "reprint" Common Java static Code analysis tools

Excerpt from: http://www.oschina.net/question/129540_23043 analysis and comparison of common Java static code analysis toolsIntroduction: This article first introduced the static Code Analysis basic concept and the main technology, then introduced the existing 4 kinds of mainstream Java static Code analysis tool (Check

The importance of demand analysis and how to do a good job of Demand Analysis

Why is this the main question. this is because the demand for a shopping network is not well done recently. As a result, there is a one-to-one relationship between products and images at the front-end, and there are major drawbacks when adding products at the backend. and make up for vulnerabilities. no. there are too many logics involved. if you change this website, you can redo it. so it is a failure. If a project fails due to a local error, all your recent efforts will be wiped out...Therefor

Data analysis and modeling _ Data analysis

Copyright Description: Content from the internet and books Principal component Analysis PCA1. Basic Ideas Principal component Analysis (PCA) is a kind of reduced-dimension method for continuous variables, which can maximize the interpretation of data variation, reduce data from high dimension to low dimension, and ensure orthogonal between each dimension. The specific method of principal component

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