10 optimization details to be noticed by the construction station

Construction Station | optimization

Webmaster in the Web site development and construction or layout optimization, the proposal to pay attention to the following 10 details.

One, the unity of the link.
Search Engine ranking is the main factor is the site content and links, if the site internal links inconsistent, to a large extent directly affect the site in the search engine rankings.

Second, reasonable use of the framework and JS
Site main content and links do not write to the framework and JS inside, such as the page for the keyword phrase, now the search engine is not very good to identify the contents of JS, the framework inside the content will also be in the site rankings from the page content, that is, excluding the role of this part of the content. But JS and framework can also play a positive role.


Third, the site a large number of pages exist duplicate and title tag problem
Site A large number of pages there are duplicate and title tags, and even some pages do not have these tags, which in the rankings inside the site is a big bogey, title tags to the wording.


Four, hidden text problem
Hidden text mainly refers to the use of style to make this text to the search engine visible, not visible to users. This approach has long been included in the target of the major search engine punishment.


V. Code issues
In the page design, as far as possible to reduce the code, in favor of ranking.


VI. Auxiliary Navigation
In the design of each page as much as possible to increase the accessibility of navigation, such as our website news page, the above added auxiliary navigation, (home page of the play of the News list pages, news headlines).

Seven, page parameter problem
Each page is best to use only one parameter, or the entire site to generate static pages, if the static page, save the directory should not be too deep, because the search engine on the weight of the site will be a layer of decline, home weight is the largest.


Nine, rel= "nofollow"
In the link code to add rel= "nofollow" attribute, tell Google this link is not what I can control, nofollow use in the message book, blog reply more.


Ten, the website revision question
Search Engine judgment site revision, roughly divided into "title changes, content changes, layout changes", pay special attention to a little home title as far as possible not to change, because the search engine Judgment site revision can reach two months, this period of the site in the search engine performance may be poor. My own website has done several experiments, each change homepage title, Baidu Spider will have more than 10 days do not update my homepage.