15th: "As----information map and visual communication"

15th: "As----information map and visual communication"

Recently, the theme of Big Data visualization is more concerned, when buying the "visual Beauty" this book, the Amazon recommendation is accurate, and bought more than 2 books related. "As----infographic and visual communication" This book should be a fairly introductory book, titled "The Power of Infographics", with a small title using Pictures to communicate and Connect with Your audiences. It feels good to be in touch with a data visualization or infographic at first, but it's not too much to be able to stay for reference or convert to your own action after you've finished. The author of the book is a digital marketing company president, so a lot of legends are related to social media, this kind of map with more than the feeling is to his company advertising, but not much inspiration for themselves. After reading this book, see the "Beauty of data: A book to learn visual design", the latter content is much richer, it takes a long time to taste and digestion.

The catalogue is also very clear, from a brief introduction, to a wide range of data visualization needs, to how to make infographic and promote it.

The infographic is in English infomation graphic, abbreviated to infographic. Before the most familiar infographic is a statistical chart (bar chart, pie chart, etc.), flowchart, etc., now the big data concept is more and more hot, data visualization is also hot, and data visualization is the process of making and publishing information map.

The main benefit of the infographic is that it allows audiences to understand the data content they want to understand more effectively. such as sales statistics, production processes, ideas, chronology of events, schedules, regional indicators, a list of materials, the organization of a company, the relationship between things, or data.

Why does the picture have good propagation effect? Because a picture wins thousands of words, the brain processes images faster than the processing of text, a new picture will leave a deep memory for the audience, but also can quickly spread the key points to these user groups, so as to achieve the purpose of digital marketing. The rise of micro-blog, so that people overloaded with information, the emergence of attention fragmentation phenomenon, that is, although the contact information, but the understanding is rather superficial. By this effect, more and more beautiful graphics may appear on Weibo or on the future.

Make a good infographic to learn visual metaphors, which represent an innovation or concept with well-known icons, shapes, or pictures.

Touching the larger section or visualizing the resume section, the book cites the most famous biography of Michael Anderson Online:

After looking at it, I have a kind of impulse, just visit the resume of the application is around, try to draw a sketch to play.

Take the time to use PPT to draw out:

On the production of infographic, clear smart target +5w1h thinking, you can search data to do a big game.

The book gives a lot of information map URL, found that the most complete: http://infographics.alltop.com/, inside can see a variety of information map, absolutely inspire your inspiration.

The 11th chapter gives some tools to make information map, to find a suitable for their own is not too easy, early is not the preferred PowerPoint?

See an article on the Web recommended 5 online production information map tools, you can try.

15th: "As----information map and visual communication"