A large number of self-built houses in Beijing have just begun the "counterattack" War

Beijing's self-built housing market needs to launch a "counterattack" Battle industry news Beijing News [microblogging] Li Jie I want to share 38

 

 

Different from the early recovery of improved projects, the demand for projects in the recent market performance has finally ushered in a small wave of climax. Insiders pointed out that with the increase of self-built housing listing projects, in recent months, the demand for increased discounts and price reduction have been catching up, and the demand for customers in the swing has begun to return to the commercial housing market.

New project needs to enter the market actively

Despite the pressure of self-built commercial housing, the active performance of new projects has become a highlight of the market in the near future. According to statistics from yahao institutions, the overall market performance has been dull during the last 11 shopping holiday. However, in the top 10 projects in Beijing, the average sales price is less than 30 thousand yuan, the number of newly-needed projects has reached 7 (excluding self-occupied commercial housing projects), including xinggong Yudong Park, shimao Villa (real estate materials), and kaikai Luxiang-gun (real estate materials) hua Yuan LAN Yue, etc., occupies an absolute deal at home.

As a matter of fact, since entering the "Golden nine", many new projects have been eager to rush into the market, including the shensan xiangyi (real estate materials), lujin World City, poly spring (real estate materials) xianxi, XiXi (real estate materials) and Xiangxi-gun (real estate materials) are all pushed before the National Day. In this regard, Gao Shan, deputy general manager of yahao's organization, analyzed that the new open projects that recently entered the market are lowering the market entry price and increasing incentives to attract buyers who just need them, it also adopted the "a small number of multi-batch" Push method to mobilize the enthusiasm of buyers for purchasing houses.

Recent transaction data also proves the effectiveness of developers' marketing strategies. According to statistics, as of January October 15, 10533 sets of commercial houses had been sold in Beijing property market, and 5117 sets of commercial houses with unlimited prices had been sold after self-built houses and Evergrande City, which was targeted for sale, it has hit a new high in sales in the last five months.

Price Change sales

Since the beginning of this year, the entry into the housing market has had a huge impact on the new-demand projects. According to a data statistics from the yahao institution, since January April, apart from the individual months (January 1, July, the overall demand for monthly turnover between 1 million-2 million Yuan shows a tiered decline.

Industry analysts pointed out that the price of commercial housing did not decrease at the beginning of the year, and the market price was equivalent to off of the Self-housing market. People who just need it should either choose to buy the self-housing or hold the currency to wait and see, the number of buyers who just need to buy a basic disk basically overlaps with the number of customers who buy a self-owned house. As a result, the number of buyers who just need a disk is rapidly decreasing and the turnover is declining.

According to a reporter from a real estate company, after more than half a year of competition, the price of the just-needed project has experienced significant fluctuations, in particular, in areas such as Fangshan and Tongzhou where new buildings need to be built together, the project continues to adjust its expectation to enter the market, and the price gap with self-built housing keeps narrowing, as a result, the psychological bottom line of some customers is shaken. According to the reporter's Survey and Statistics, in Fangshan Changyang, Liangxiang, and Tongzhou Lake, some of the new needs of projects from the beginning of the year 25000-28000 yuan/square meter universal callback to 16000-20000 yuan/square meter.

Warm-up may continue until the end of the year

In the interview, many Insiders believed that, based on data from the past few months, self-built housing short boards that have lost the price advantage are frequently exposed, and the demand to increase project discounts and reduce prices just now, some customers began to return to the commercial housing and second-hand housing markets. Since September, sales of just-needed products in Beijing have rebounded steadily.

In the opinion of most insiders, with the gradual implementation of the credit loaning policy, it is expected that the demand for just-modified home purchases will be accelerated in the future, or will boost the recovery of the Beijing property market in the fourth quarter. At the same time, some analysts pointed out that half of the "Golden nine silver ten" as the final opportunity for developers to seize the harvest, although the developers have recovered some sales through price reduction, but it is difficult to completely reverse the expectations of buyers, with the influence of high inventory and annual sales performance of real estate enterprises, real estate projects will continue to focus on "running" in the future.

Beijing News reporter Li Jie

(Beijing News)

Related reading:

· Evergrande yujingwan Chaoyang self-built housing October 17, 2014 · Evergrande and China Railway Construction self-built housing project No. 2014.10.16, December 16, October 11 · The signing rate of baiziwan from the completion of housing purchase is only 0.3% 2014.10.16

A large number of self-built houses in Beijing have just begun the "counterattack" War