A qualified website planning should know

Website planning is a systematic project, although most of the domestic enterprises and major Internet companies have not put the site planning to an important position. However, the importance of Web site planning is not to be, the current domestic more professional site planners are not many, some from the web designer to switch over, some from the network marketing personnel transformed, some from the internet industry analysts transformed.

Overall, the site planners need to master more knowledge, and to use a forward-looking perspective of the problem, especially for companies engaged in the Internet industry, site planning work more important, because more involved in the site's strategic research and development direction. Corporate web site relatively, the planning division of the Internet economy to grasp the knowledge required relatively little. Sun Tzu's Art of War: "The Battle of the Man and the Temple is the winner, but also more;" Those who are not victorious in the battle are less than the temples. More than victory, less than victory, and the situation is not? My view of this, the victory of the negative.

Therefore, the planning of a Web site production and even future development plays a key role. So, do you want to be a good website planner?

Generally speaking, website planning needs to have the knowledge including the following points:

1. Good copy writing ability

The idea is again good, the viewpoint is again novel, if cannot use the word very good expression, then will be a very regrettable matter. Copy writing ability is a planner's most basic quality requirements. So we must strengthen the exercise in this respect.

2. Familiar with the internet economy

Whether it is a corporate website or a professional internet business, to a certain extent, the need for the Internet economy has a certain degree of certainty. Perhaps the corporate web site requires a little bit of this. But if you are engaged in a purely internet business, such as WEB2.0, web media, wireless value-added, and so on. Then must be deep rhyme the meaning of the Internet economy ... Because of the particularity of the Internet economy, any kind of new technology and even the introduction of the concept, can lead to the effect of volcanic eruptions, can set up a number of excellent websites, can also fall a large number of sites, so, as a bubble at the end of the people, planners must be cautious, Because the establishment of strategic direction and even the discussion of profit model is in the Internet economy has a deep grasp of the foundation ... If you don't understand this, then the site you are planning is a type without meat, without any challenge and development potential.

3. Good analytical skills and logical thinking ability

Website planning, we can use 5 "W" to the site for a comprehensive thinking, site function positioning, profit model analysis, the purpose of the site positioning, although it is very subjective things, can not see, touch, but really all the important reference for the follow-up work, and the site function positioning, profit model analysis, The purpose of the website is to analyze the market economy of the same industry, including the whole market analysis, competitor analysis, and the S.W.O.T analysis of the enterprise. Macro-grasp the direction of development of the enterprise and the location of the entire site .... The analysis of the function and development direction of the website needs to be based on the objective data, and the understanding of the Internet economy should be fused. The survey includes the age of the website users, behavioral characteristics, educational level, etc... These all need strong analytical ability and logical thinking ability.