What I want to talk about investors is that I can write two articles. Drivers have seen countless investors and investment institutions in the past few years. If I write all those stories, it is enough to become a testimonial with a million words. Chapter sections are full of tears.
This article I wrote today may have aroused a lot of investors, but I have been feeling a lot recently. I think that if there is something really wrong, I am not aware of it. As long as I am an entrepreneur, I feel like I am feeling about it now. It is nothing more than a bloody Master to pick up this window.
1. What are investors?
Investors I understand should not be speculative people with money everywhere. Such investors cannot be called investors, but businessmen. Although all investment institutions will be involved in the icing on the cake, once the investment is in, we should fight side by side, and if necessary, it will be cool.
But unfortunately, there are not many such investors, so there are only a few people and dozens of people who can count them. The rest are all about meat with you, A guy who does not want to suffer with you. Generally, the period in which investors enter is a period of icing on the cake. At this time, no matter whether your product is launched or not, or the model is doing well, investors are investing in confidence. At this time, you may find too many organizations and angels to talk to you. Remember, this is definitely not a time to be complacent. It is like you are a big girl to be married. Everyone outside the village knows that you look like a fairy, charming, but what you want to choose is to live Lang Jun. If you don't polish your eyes at this time, it will be too difficult to get married. Assume that one day you are ill and disfigured. Even if you do not want to die, but are in urgent need of care, can you make sure that he is always with you, always give up and help?
The answer is, in most cases, no.
Why not? Because everyone has a great deal of confidence in the unknown or known optimism, when your business model emerged, we all saw how much money I could make through this project in the future, so everyone else rushed to you in an extremely consistent manner. However, when you encounter a problem, the original consistency is broken, and everyone starts to think about the way out for the future. At this time, investors are divided into several categories. The first category will carefully analyze the cause of your illness and help you analyze the problem, then, make full use of various resources and funds to help you overcome the difficulties. In the second category, he will begin to consider your future development, because he has been familiar with you for so long and knows what you are doing, what the character is, and how high the ability is. Then he began a comprehensive analysis to see if he could help you, and if he would have been able to survive, he entered a critical period. At this time, if someone helps you violently, he will be attach to help you. If everyone is switching, then he feels that the project is not playing, so he has to think about it, I believe that I have made a failed project investment, and I will never ask. The third category is also the one that I despise the most: When you suddenly encounter a problem, he began to figure out how to get the money he invested in, in what way can we get the money invested? This is also the least professional investor.
Therefore, when you have a good product and want to invest, you need to consider not who is the most famous, who gives you the most money, accounting for the least of your shares, instead, we carefully analyzed the background of this investment institution. Of course, it is not an analysis of who they invested successfully, but an analysis of who failed and why they failed. In this way, we can recognize whether this person is your best choice.
Among all the entrepreneurial texts, good multimedia and authors are one-sided investors. Once the project fails, it will say what the entrepreneur has made and what has happened to the entrepreneur. It does not take into account whether the investor has played an extra role in the process.
Based on the above discussion, I think that investors are not gold owners, they should be partners of the team and the one who fights with you. He can correct you when you make wrong judgments, make full efforts when you need resources, and lobby for the next round of financing, you can defend against the difficult and difficult problems together.
It is definitely not the kind of person who invests money and does nothing to enjoy it. I am angry to say that it is not an investor at all.
2. So-called Resources
The project went live, burst, and the user went crazy. At this time, everyone will come to see your project and want to invest a letter of intent for you. In order for you to accept it, he will say, how many resources can be provided to you, and how many side assistance can be provided to the project. But in this example, when you are a yellow girl, the person who asks you for a kiss will surely say that my house has several acres, my father XXX, and how many resources we have, I also bring my own car. Well, my mind is getting hot, right? Okay, let's get married. But you forget that the house is his. Whether after marriage or divorce, the house is still his. His father is still XXX. There are still so many fields in his family. What do you have? Nothing!
Of course, it cannot be ruled out that there are really a lot of good investors who will introduce you to various resources, various recommendation contacts, and whether they can be achieved, depending on your own capabilities. When investors send you to QiaoTou, you have to go over the bridge by yourself. But ...... What if you just say something about it?
Too many so-called resources are unreliable lies. When you really think that his resources are reliable and rely on him, there are too many possibilities that may not be fulfilled at all. Even the third-class investors I just mentioned will tell you: I can give you resources, but these resources are from my own company. If you want to use them, how much renewal fee do you have to pay for them or use your shares for them.
Don't think I'm kidding. I have too many entrepreneurial friends who have encountered such a thing.
So the correct solution to this issue is: Since you say you can give me so many resources, You have to bargain with me. My current valuation is how much or how much, the price is like this, but if you can achieve all the resources you promise, okay, I will pay you the remaining part of the equity according to your bid. This is called gambling.
If he can hear this, accept such investors. If he is only Nonono, you should consider it carefully. If he refuses, don't talk about it. Go home.
3. Respect
Investors are gold owners, and entrepreneurs are larger potential gold owners. This is what I keep saying. Investors invest in me in the hope that I can use such an investment to make a bigger business and multiply the growth of funds. Therefore, entrepreneurs and investors do not have the question of who is high or who is low. They are all equal.
However, startup entrepreneurs generally do not know this problem. Everyone was banned by the previous bank loan thinking. I think that investors give money, that is, they give money to me to work, and he is a gold master, and I am working hard. This is not the case in real time. If this is the case, investors will worry more about your self-confidence, rather than making any investment in your project.
I have been in contact with an investment institution for two or three months. No matter whether you are busy or not, you are not far away from me. I will call you as soon as possible. One night, I worked overtime at the company until half past eight, and suddenly received a call from the assistant of the company, saying that now I can meet you at the four-way link. In half an hour, he will fly to Shanghai, otherwise, you will not be able to see it. Are you kidding me? I am in the north Fifth Ring Road, you are in the East Third Ring Road, although this time period will not be blocked, but even if I drive to 100, it takes more than half an hour to arrive, not to mention in Beijing ?? Later, I saw this institution again. I ran to him all the time. As a result, I waited for an hour and a half for him to arrive late at the cafe he said. Then I said, "let's say, then he began to take care of his own affairs, while handling the mail, and told the assistant about what happened today. I was annoyed and said that I had another meeting in less than ten minutes. What else do investors need to meet?
I am still saying that investors and entrepreneurs are fair and there is no class at all. If you still treat entrepreneurs as an investor, what will happen to me in the future if you invest in me?
Well, I have written so much today. Recently, my work is really a little busy and I cannot update it every day. Sorry. I promised my brother to make an analysis of his entrepreneurial project in the middle of the year. It was not too late. I will make up for it as soon as possible in the past few days. Sorry.
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