AD-EDM specifications "reprint]

Source: Internet
Author: User

When creating an email template, follow the following rules to make your email marketing more effective:


I. Format encoding:
1. The page width is within 600 to PX, And the length is less than PX.
2. UTF-8 encoding
3. the HTML code is less than 15 KB
4. table Layout
5. set align = "center" in the table when the email is in the middle"
6. The file is not directly converted from WORD.
7. No external link css style is used to define text and images
8. No dynamic images
9. Labels other than <table> </table>, such as body, meta, and html, are not used.
10. The background image code is written as follows: <table background = "background.gif" cellspacing = "0" cellpadding = "0">
11. No"OnMouseOut ""OnMouseOver"
12. alt is not used.
13. The font-family attribute is not empty.


Ii. Text:
1. The subject of the email is less than 18 characters ――!...... And other symbols
2. There is no website address in the subject and content of the email.
3. concise text content and layout with outstanding themes
4. No sensitive or promotional materials
5. This template cannot send more than 0.2 million emails


Iii. Images:
1. Try to use images to reduce the amount of text
2. Within 8 images on the entire page, each image cannot exceed 15 KB
3. The image address is not a local path.
4. The image name does not contain ad characters
5. The entire email template is not a diagram


4. Links:
1. The number of links cannot exceed 10
2. The link is an absolute address.
3. The link address cannot exceed 255 characters
4. The map function is not used.
5. Create a web page with the same content as the email, and write "if you cannot view the email content, click here" at the top of the mail to link to the web page with the same content

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