Analysis and Solution to the difficulties in selling website advertising spaces

After several years of being a webmaster, I felt that the webmaster who came straight to making money could not be changed for a long time. The real webmaster actually sat down and could sit in front of the computer until dawn, webmasters are crazy. Why? In a word, interest is the result. A real webmaster must have a strong desire to express himself. He wants to express his own voice through this media.

However, if you can turn interest into silver, it is naturally a bitter and happy beauty. There is a feeling: even if the current personal website achieves tens of thousands of traffic, the low price of the advertising space is estimated, no matter, it is such a low price, hey, no one is willing, this reminds me of the stalls. I used to have a deep understanding of the stalls, and I want to sell the best things to the stalls.

How can we create a website with great sweat and time? Clarify this. Think about it. Make an advertisement of less than 10 characters on the Sina homepage. Do you know how much it will cost January? Yes, it's 30 thousand. We don't have a discount yet. We have 30 items online, and we still have a counter-offer, right? What's wrong with the world? People's advertising spaces are never empty. Why can't my mom ask my father to sell them? Aren't all websites?

Old Le talked about his thoughts:

1. Establish the image of my website. I have seen many personal websites that have been very successful and have done nothing wrong. Successful websites have some commonalities, unsuccessful websites also have some commonalities. From the perspective of tables and places, the first point is that unsuccessful websites generally do not pay attention to the appearance and image, and do not beautify themselves. The first point of view is that they are not big malls after they enter the grocery store, the layout of the website is messy, and advertisements are moving faster. A good website is generally relatively quiet, that is, there are flashcharts, which are expressed in some beautiful ways. Old Happy thinks that, in this year, people will not be able to make a good impression when they enter your site for the first time. For example, when you look at a beautiful girl, it is easy to see the red eye, the truth is the same.

2. Let's talk about the internal content. I don't want to talk about it, because we all say that we should do a good job of content. This is fundamental. This is right. We must do a good job of content, what is good? Why do people like your site? Is it because your site is full of gold? It's really hard to make gold websites everywhere. It's really good to make some light. In fact, it seems that the best thing to look at is the original "old music". People come to Jie online, it's like you can eat anything at the wonton lobster store, but the people you visit are not at all at the top of the box, people are directed at your famous dish. Of course, there will be more dishes. Well, what I have said is clear enough. Your website must have at least one famous dish, which is unique and not available to others, if you think of this dish, you can think of your website. Of course, it would be nice if you could have a few more delicious dishes, but laile thinks that it would be nice to have a rare dish.

3. can I sell a good price if my website's internal and external images are available? Old Happy thought it was not enough, but it was nearly something. What? That is the brand. Li Ning's Sportswear is OEM and they do not have a factory, but the clothes produced in the same production line in your factory are not printed with Li Ning. Hey, the consumer really does not recognize it. If you sell 50 others, it is still too expensive. Two characters are printed, and a dozen logos are printed. Oh, 500. This is called the brand effect. It is not enough for a website that is both internal and external. Of course, building a brand is not a one-day success, but we have to be conscious of it. If you are not playing for two years, that's enough. If you want to be long-term, it's a bit ideal, in this regard, you have to think about it and make some planning.

I 've said a lot, but it may be helpful to my friends. Thanks for the delay. I have read this article.