Analysis of the optimization process of the old station

Old station optimization is more troublesome, because I do not know that there are some operations, so do not know how to optimize the next. Some seoer received soon after the ranking, to know what the site is because of the operation optimization needs to do data analysis, the data analysis to know what to do after the optimization.

The first thing to check is the outside chain, see if the chain is not conducive to optimization of the part. such as hidden links, buy outside the chain, the Ming chain and spam links. If you find that there is a spam link with the webmaster platform outside the chain tool shielding outside the chain, delete hidden links and Ming chain. The purchase of the link time revocation, the same time to remove all the links caused by a large number of loss of weight to affect the site keyword rankings, and even the site down the right, the purchase of the link to revoke 4-5 a week, until the total revocation so far.

The second is the data analysis, in the absence of data analysis can not judge the site layout and content is reasonable and can not do without permission to do the site's revision, no user needs analysis of the revision is tantamount to suicide. User requirements analysis, including Baidu dropdown box analysis, related search analysis and search keywords the top 20 Web site content layout analysis. For example, the site's key words are second-hand furniture in Beijing, Drop-down Box appeared in Beijing second-hand furniture market address, Beijing second-hand furniture recycling, Beijing second-hand furniture transfer. In other words, the user's demand for the address is very large, followed by recycling, transfer. How can I prove that I'm telling the truth? Search Beijing Second-hand furniture appears in the home page is Beijing second-hand furniture market address Daquan, Beijing Bai and Beijing old net, Beijing list of the title inside all appear to transfer, sell the transfer of keywords or "market" word. Just in the title is not enough, the content of the first page if there is no matching content rankings also easily fall. After we analyze the search for this keyword need to match this content, if we find that our site does not have these content to consider adding content or replace other content with these content. Replacement content is not a large number of revisions, must be changed after the change will not affect, such as a section of the content of another plate instead.

Again the structure of the site, 1, the general small site level can not operate three layers, three levels after the content search engine is difficult to crawl included. 2, the article between different columns generally do not recommend to do the recommended link. 3, the image to do anchor text link. 4, the bread crumbs path to the inner page in turn. 5, the Enterprise station there is a navigation, delete vertical navigation. 6, each article makes the different recommendation, but is not the whole station article recommendation unification. 7, all sites only exist once a list page, if you need to click two times list page to click on the article need to reduce a level.

If the structure of the site has any of these problems is a structural confusion, but the above mentioned structural chaos does not require all the changes, such as the Hierarchy and List page if modified will lead to a large number of dead links, if the existence of these two sites can not be modified.

Finally, the form of theme pages to meet user needs. After the user needs analysis and fine-tuning after the site has a need to meet, but we can not give the site revision. Because the revision will cause a large number of dead links to reduce the credibility of the site, for a small site will cause at least 3-4 months time without keyword rankings. Rather than in such a long time no rankings why not do some topic pages inherit the weight of the first page to do keyword ranking? It is important to note that the topic page must be in the root directory of the level two column rather than the level two domain name, followed by the main page has a theme of the anchor text link. Feature page as a separate page to do title design as well as outside the chain optimization.

Summary: If you give up the old station with a domain name to do a site is equal to do a new station, a wide range of revision will also reduce the credibility. So the way to do it is to use the form of theme pages to inherit the weight of the old station to do short words or long tail keyword rankings, will not appear for a long time not ranked phenomenon, and more conducive to the ranking of Long tail keywords.

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