Analysis of the reasons and countermeasures for the decrease of Baidu's content

The new station from the construction to the operation, the webmaster on the site assessment of an important indicator is: the site in the search engine in the amount of; one of the main search engine is to refer to a single big Baidu, or even so, Baidu on the site included the amount of change determines the majority of webmaster daily mood. If the increase will make people confident profit in sight, but Baidu included a reduction, equal in your mind to weave a huge cloud, gloom! This is not "cloud computing", is "cloud calculation".

The author recently encountered a "cloud calculation" of the site, the most prominent feature is the amount of stock like stocks plunged, in the in-depth analysis, took some measures to finally stop, the collection gradually recovered. At the same time as a case with you to explore Baidu included the reasons for the reduction and solutions.

This author will combine the "cloud calculation" of the website (Chinese brand Underwear network http://www.neiyi68.com) to explain, in the process of analyzing the website, the author found that there are many external links to the site, there are many or links, Search engine on the evaluation of links have a feature: the emphasis on birds of a Feather, "station" to group points. In more popular words, Baidu to the Friends of the chain of evaluation similar to People's evaluation, there is no such a word, understand a person's virtue to see his friends around to know. The author in the study of Chinese brand underwear network www.neiyi68.com links Found a problem, the link site was punished, the ranking regression included a sudden reduction, this time can not talk about "friendship", and immediately cut "love", to avoid the other side of the site was punished by the joint risk!

　　

At the same time, internal factors also found the problem, Baidu's algorithm has such a mechanism: hate repetition! Repeat content for users such as crap, search engines are the same, although not better than the human brain's judgment, but it can be repeated by the machine to find your site's duplicate content page, once found, or the content of your site to trigger the amount of duplication of Baidu set the "tolerance" limit, the machine will not hesitate to reject or cancel the collection. The author in this site also found a duplicate content, but not because of the background program in the Lifetime static page error, manufacturing a large number of duplicate content, so that Baidu canceled included, resulting in a reduction in the amount. After fixing the program, the problem is finally solved.

In the operation of a website, more or less will encounter the phenomenon of reducing, the reason is nothing but two types: external environment and internal factors. Baidu Machine in the evaluation of your site is mainly based on these two aspects to choose from, choose what? Choose your site Each page, decide whether included or not included, or cancel has been included. After figuring out why, the strategy should be sorted out.