APP homogeneity is serious. supermarkets are full of shanzhai. How can developers make money...

Life is like an angry bird. When you fail, there are always a few pigs laughing. In the age of millions of applications surging, "Successful birds" still only account for a minority.

Design and development, product release, poor promotion, re-establishment, re-development ...... Such a vicious circle is common in the global application market. The app download cake is growing, but for developers, the money is not very profitable.

Some Insiders pointed out that most development teams are hard to make profits due to the clutter of APP download channels in China and the absence of a clear business model.

High marketing costs

At present, there are more than 0.5 million apps in the Apple appstore, and about 0.25 million apps in the androidmarket. Although the popularity is not diminished, a large number of plagiarism and homogeneous applications are dazzled by consumers.

Fiksu data from analytics showed that the cost of app developers getting a loyal IOS user has risen from $1.1 per month to $1.27. In China, the cost of application promotion is also rising.

According to industry insiders, in some Chinese Android markets, the monthly advertising fee for an eye-catching advertising space has reached 0.2 million to 0.3 million yuan. In order to seize the market, Weibo marketing is also on the rise. Some companies ask Weibo Hongren to Promote the application products. Each fan's "forwarding" is priced as high as 1000 yuan, which is expensive.

According to AI's analyst Shen Nian, daily economic news, the application promotion fee increased by 20%-compared with the same period last year due to increasing competition ~ 30%. It is estimated that the increase will continue during the year, which is a great challenge for some small development teams. Shen said that the domestic application market has not yet formed a mature industrial chain, and many companies are in the initial stage of entrepreneurship and cannot provide strong support to developers.

Vague Profit Model

Hong Bo, a well-known it commentator, told the Daily economic news reporter that most of the applications developed by the Chinese team have to be released free of charge, and the revenue from built-in advertising is negligible, therefore, lack of money for promotion is a common challenge for developers.

In the big wave taosha market situation, some development teams gradually disappear, but also a few stand out, creating a "Myth" of the market ". Zhang Huang is a young man younger than 30 years old. droid.pdf led by him is a development team consisting of more than a dozen people, they have successively launched dozens of popular games in the Android app download market, such as "playing penguins" and "shooting". In just half a year, the number of game downloads has already exceeded 20 million.

"Only products that are good and innovative can bring off the market. Market Promotion alone cannot make a mediocre product popular, and successful applications will inevitably bring about a large number of counterfeits. There are always a few creative people, and most of them are followers and copywriters ." Hong Bo said, "One major reason for the chaotic development of domestic applications is that the third-party download market is not concentrated, and the more it changes, the more scattered the market ."

Homogeneous proliferation

Even so, capital is constantly pouring into the domestic application development market. According to industry insiders, more than a dozen development teams have received funding each month since this year.

According to the announcement of the acquired Trinit (China's famous mobile application development company), the final purchase price may be between USD 12 million and USD 40 million, it has been reported that Trinit may make a profit of $3 million this year.

"The influx of capital indicates that there is still room for the market to grow bigger and stronger ." Zheng jinstripe, a gaming industry observer, said. "The domestic application market is like a Food Street, which is crowded with merchants, but it is a saxian snack that is the same, causing fake prosperity ." Shi Hongbin, product manager of Hangzhou point cloud Information Technology Co., Ltd., said.

Taking the game development team as an example, the yiguan international survey shows that among the domestic mobile game development teams, 63% were established within two years, and 57% of the total number of people in the company was within 20, up to 17% of the remaining shares are individual developers. At the same time, the development cycle of these game products is very short, and the proportion of applications completed and put into the market within one month is as high as 57%.

Shi Hongbin pointed out that although the entrance threshold for application development is extremely low, it is not easy to make popular products. "The proliferation of homogeneous applications leads to negative market response, and more developers begin to reflect on what the user needs are. In fact, a good product requires developers to fully and precisely grasp user psychology and product experience. More importantly, they must stay close to their personal lives and provide users with practical convenience ."