App three tips to teach you how to activate "Silent user"?

App three tips to teach you how to activate "Silent user"?

The user downloaded the app, but never opened it; App updates, but users don't know; In-app operations, it's hard for users to perceive ... "silent users" like a piece of chicken, so that developers have a headache. Although message push is beneficial to the user stickiness of lifting application, if it is not good, blindly push, will often cause users to resent.

How do I push to activate "silent" users and improve the app's operational effectiveness? Share the following three-point operational recommendations.

First, targeted: message push to be user interest-oriented

The push form itself is a reminder feature that helps increase user activity and loyalty. GE believes that the message pushes your essence is not expensive, push to let users interested in content, the best can be personalized push for different types of users, to arouse the user and app resonance, in order to achieve better operational results.

Message push to do a good job of content operations, in addition to exciting content updates, developers can combine some scenes to do regular reminders, such as on Valentine's Day to do promotional activities, or combined with special events to push, users will be more concerned about the level.

In addition, to tap the content that users like to push, such as the "Beer Fried chicken" and the activities of the app in combination, will also let users generate goodwill. However, developers should note that the different attributes of the app, its message pushes the way and content will also be different.

Second, precision push: Improve message push conversion rate

A quality content that will satisfy all users? apparently not. Each user attribute is different, and when developers push messages, it's best to push different messages to different people.

It is suggested that the developer will cluster users according to their geographical location, version, channel and activity, and push different content to different user groups, which can greatly improve the accuracy and matching of the message.

For example, the fog and haze in the north is serious, and pushing anti-fog haze products will be more effective. At the same time, can be targeted by the label push, user Clustering dimension:

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Third, intelligent mass: Make message push more efficient

Just mass news, often more monotonous. Developers are encouraged to use user behavior to trigger message delivery based on user subscription, usage habits, friend interactions, etc., to enhance the user experience. For example, "You from the Stars" episode update, PM2.5 masks arrival reminders and so on.

It is also important that developers do not push messages at the wrong time for users, which can lead to user resentment. You can set the user-free function, the developer can choose the message push time according to the cooldown time, the choice switch, the reminder setting and so on custom choice.

For small and medium-sized developers, the development of their own set of push tools is undoubtedly time-consuming and laborious. As a mobile developer service platform, Zhuge IO's free message push service helps developers proactively push the app's content updates or activity notifications to end users, allowing them to get relevant information for the first time, effectively improving user activity and retention. Developers can apply directly directly.

Zhuge http://zhugeio.com/news/?p=138

This article is from the "GE io" blog, please be sure to keep this source http://zhugeio.blog.51cto.com/9907837/1641837

App three tips to teach you how to activate "Silent user"?