Apple has taken the pride of the industry chain?

Apple's strong unprecedented, jobs and his team even turned consumers into the iphone's followers, fanatical and crazy, in fact, Apple to the world output not only one or two excellent mobile phones, but also a popular culture, once upon a while, this culture has greatly benefited the entire industrial chain, Apple basically does not have to do market analysis, they have the confidence to sell all the products in the warehouse, so, throughout the whole year, the focus of the entire industrial chain is to follow the Apple design team to constantly polish the product, every detail is perfect, and then, in the autumn after the launch of a few months, make a fortune, or even complete metamorphosis. In addition to the special case of IPhone5, Apple and his suppliers seem to have never failed, and everyone unites like a family, always drinking large chunks of meat. In addition, thanks to Apple's stringent quality requirements, many suppliers have significantly improved their design capabilities, manufacturing capabilities, and even English proficiency. Over the past 7-8 years, Apple's logo is like a huge rainbow, hanging to the head of the entire industrial chain, shining, and its suppliers of the growth story has become a classic in the industry, in short, we have money to earn, no hostility!

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The author once wrote an article titled "Life and Death: Apple vs his Supplier", this article in addition to feeling the cruelty of Apple supply chain, but also the way out of the supplier's work, life and psychological state, in fact, can survive on the Apple supply chain is a ruthless role, "Apple supplier" is a brand, Not only can be exchanged for money, but also can be exchanged for dignity, we are busy to meet the needs of Apple, there is no time to think: Apple hung up, we do?

Why is Apple's endocrine disorder so wrong?

After a few years of rapid growth, the entire smartphone market has been trapped in a bottleneck, which is an irresistible factor, like volcanoes, earthquakes, floods, which no enterprise can control. In the face of natural disasters, the iphone will naturally not be immune, but they are still the best-performing phones, especially IPhone6 and IPhone6 plus in the final jihad with the Android camp, achieved a crushing victory, marking the Apple phone is no longer only sold to the "rich", also marked, Apple needs to pay attention to market analysis, after all, the new access to the poor users, the engine will not be too strong, they want to make IPhone6 plus heirloom, in addition, these users more sensitive to the price, will use the big data technology to assess the cost-effective, after a few months before the purchase of the machine.

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As mentioned earlier, Apple only needs to be quietly designed, developed and manufactured, without worrying about inventory issues, but as the complexity of the user base increases, Apple's marketers have to demonstrate a higher level of predictive power to ensure that the entire supply chain is functioning properly, after all, their most important baton.

iphone SE's mistake is just a microcosm of Apple's supply chain endocrine disorder, a disorder that comes from the incompetence and anxiety of marketers who cannot guarantee that the iphone SE's needs are always strong and that Apple has to decide to hit a battle and sell it to them while the impulse of the consumer is not back, in fact, From iphone SE, to the future of IPhone7, Apple has to start worrying about consumers ' desire to buy: The customer is no longer a devout believer, and God is returning.

The economy is rife, and Apple is an "ever-going" business.

Look at the bad Apple's argument from the master has been there, and now the face of these analysts are swelling, but they are still bored, fought, after all, according to the nature of the development of the law, Apple will sooner or later become a reality, may be 10 years later, it may be 50 years later. Now, saying Apple's decline is a bit farfetched, it's a little bit lame, they can sell about 40 million mobile phones in each quarter, and domestic handset makers may not have seen so many phones in their lifetime, but it is clear that Apple's supply chain is making a subtle change, with Apple and supplier honeymoon periods basically over, the kind of Nice, The days of eating meat are getting smaller, and we have to work hard to be a "meeting" person.

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Apple's rhythm has always been crazy, but previously because of a single mobile phone style, the supply chain can still take the fine line, to remain elegant and calm, but now the variety of iphone, there may be more than 8 different Apple phones in the market after October this year, the market has become complex and sensitive after expansion, Want to keep calm in this context, it is impossible, and the apple industry chain lost calmly, the biggest harm is that practitioners continue to violate their professional principles, technology constantly concessions to the market, workers to work hard, every day to live a "tired into a dog" day, Mo said lofty ideals, life goals, Even the most basic professional dignity has been taken from Apple. Although, enterprises are not charitable organizations, but to a certain extent, it is bound to consider some "benefit the industrial chain" of things, so it may be lasting stability. (New discoveries of science and Technology, Constantine/Wen)

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Apple has taken the pride of the industry chain?