Automotive Strategy Market Plan

As auto technology changes and product updates become faster and faster, many OEMs and tire1 have begun to consider strategic planning for products and technologies. Simply put, they are designing products that will take 5 or even 10 years into consideration.

According to Geoffrey A. Moore's technology cycle theory (spanning a break-down period), new technologies or products will take a long time from conception, market hyping, to technical maturity.

Before the R & D of domestic automotive electronics, we were doing more localization. In the future, as China's largest automotive market, local enterprises will continue to pay attention to new technologies and layout ahead of schedule, which is the key to winning the future.

Evaluate new technologies, methods, and tools involved in product development and production to verify technical feasibility and identify risks. Specifically, the following two points:
* Trial and error
* Adaptation

The advantages of new technologies are often accompanied by unknown risks. prior to adoption by the Engineering Department, it is necessary to assess the adverse effects on the engineering department as much as possible, including:
* Technical Development Feasibility, for example, whether the new technology has suppliers to provide the corresponding products, and whether there is sufficient support.
* Acceptance of engineers, such as the difficulty of learning new methods and the workload of transforming and reusing existing work achievements by new tools.
* The degree of acceptance of the market and the customer, for example, whether the new product complies with domestic regulations and industry standards, and whether the function can meet the future needs of the customer and the user.
* Impact on existing business processes, such as process changes, redefinition and assignment of duties, and equipment transformation costs.

Even if the most advanced technology is used by the Engineering Development Department, it must be adapted according to the application requirements to make full use of the results. For example, device installation and debugging, software integration, or secondary development. Technical adaptation includes two aspects:
* Introduction of new technologies or products
* Combination planning of existing products

In China, this part of work was previously undertaken by development engineers and often requires a large amount of energy in the early stage, and continuous tracking and optimization to integrate into the company's process. To improve efficiency, dedicated personnel within the company can not only improve the speed of digestion and absorption of new technologies, but also reduce the resistance to deployment in the company and achieve a stable transition.

Reference link:

Http://en.wikipedia.org/wiki/R%26D_management

Http://baike.baidu.com/view/1585539.htm? Fr = Aladdin

Http://bbs.csdn.net/topics/390308612

Http://auto.ifeng.com/pinglun/20140807/1020163_all.shtml

Http://en.wikipedia.org/wiki/Crossing_the_Chasm

Http://www.c114.net/topic/4060/a788433.html

Http://www.chexun.com/news/20100719/68057.html

 

Automotive Strategy Market Plan