AVI takes over Apple interface design: rethink everything about iOS

Jonathan Jony, head of Apple's design department, has been responsible for the design of all Apple products recently, according to foreign media reports in Beijing time November 3. The genius designer will rethink everything about iOS and make it another dazzling new thing.

Let's take a look at the work style of Jonathan Ive, which we know:

Extremely simple, neat and beautiful hardware.

A consistent design language (Apple phones, tablets, desktops and laptops all use a unified language).

In order to design a greater product, it is better to make a non-mainstream decision (for example, to abandon the optical drive).

Do not like the "imitation of realistic objects" design.

Now let's look at Apple's current situation:

The iphone and ipad account for more than 70% of their revenue. 5 years of well-developed UI front-end framework!

The brand's brilliance has recently dimmed, and a variety of product launches have been less impressive than ever before, and rivals are narrowing the gap with Apple.

In many people's eyes, iOS looks a bit stale, and it hasn't changed since its first launch.

There is less room for innovation in hardware, and Apple has taken the lead in this area.

They let Avillay take over iOS design because they think a big battle is about to kick in, and software is the key. I think that Ivy will take this opportunity to rethink everything about iOS and make it something that makes us dizzy again.

about" imitating realistic objects "design:

The advantage of a touchscreen device is that it can turn itself into a device with various functions: a remote control, a book, a camera, a tape recorder, a notebook, and so on.

If all of these features are in a uniform design, it will deprive users of their understanding of the nature of iOS. What iOS needs is to implement its functionality through its visual representation. It cannot implement its functions without reference to certain standards.

So when your device acts as a camera, it needs to use the camera's terminology, the camera's image, and the camera's logo. Without such a language, the software needs to allow users to re-learn a strange interface. A certain degree of "mock-up reality" design is necessary for these software, especially for touch devices.

about Taste: 5 years of well-developed UI front-end framework!

Some of the problems with Apple's latest software lie in the taste of design. The design of "imitation of realistic objects" often has no use value and often compromises functionality.

This violates the basic principle of design, and the information it conveys is the appearance of beauty that takes precedence over the development of functionality. This is a horrible message.

Ivy knows how to design products that can deliver functionality, communicate, and taste. I hope that the new user interface will be able to "imitate real things" without being a parody. In other words, they have to have taste.

about Springboard:

When people complain that the operating system does not change much, they usually mean that the software named Springboard is not upgraded. Springboard is an app that launches other applications on the iphone. It's a dense grid of icons that you can tap to open other apps.

The springboard is a very reasonable task launcher. But if you think it doesn't have to be upgraded or modernized, then you're wrong. The ability and flexibility of the current hardware, the development of multiple springboard alternatives, and the selection of a real platform to surpass the competition springboard, is a necessary step. 5 years of well-developed UI front-end framework!

in favor of feature first in design

My biggest worry now is whether the new operating system will sacrifice functionality to change form or be biased towards a completely different unified style. In the past, Android has come a completely different path: It's constantly introducing new features, but it doesn't seem to be improving in design. Recently released products, such as Google Now and quick Settings, seem to be more functionally preferred in design.

In fact, the Google now voice search software is precisely the upgrade version that should be introduced by Apple. In Siri and Passbook applications, we have a very perfect experience, where each feature (such as a result display card) has a unique design and is "imitation of realistic objects". At the same time, these features are infinitely scalable and easily upgraded or adapted to new contexts.

As a result, one of the many challenges that Jonathan faces is to determine how well the user interface needs to deliver the perfect experience. iOS, as a platform, needs to increase the speed of upgrades and the speed with which new features are introduced. And now it's in the hands of a person who is particularly adept at improving design in an endless version of the upgrade.

Apple is now in a dangerous position. They provide high-quality service and SDK functionality, but they are wrong to take full advantage of the platform's technology, not user data. In this regard, Google now opens a dangerous head. On Facebook and Twitter, for example, in IOS6, users and applications do not have to log on to both sites to be able to use the Twitter/facebook account to post messages on them, eliminating a lot of steps.

On Android, Google (Weibo) "analyzes" and tracks user data, including social media accounts and e-mails, and provides value for Google and users based on their analysis. Widgets can show data on Facebook and Twitter, and any app can share information on it, whether you're using a kit or a plugin.

As a result, iOS will soon be introducing an intelligent experience. We are finally realizing the dream of the first generation of truly personal digital assistants. No matter who can strike a balance between these goals and the perfect user experience, they will be able to maintain their leadership position.

maintain product uniformity

The question we need to answer now is how much Ivy has experienced in building the look and functionality. If he can build a tablet that makes users happy, he might be able to create a phone that feels like a user. I think that Ivy's job is to implement the internal design language of all products, solve more problems and maintain meaningful consistency.

I believe that he knows his limitations. He is not a graphic or interactive designer. We know that he appreciates the fine grasp of the material at hand by the technologist. He will leave the display pixels and animations to the people who are most proficient in this way. But I believe he will question their choices, challenge them, and urge them to keep improving. As a result, he will be able to understand the software and its nature in greater depth. I'm glad he's willing to take the challenge. 5 years of well-developed UI front-end framework!

As for iOS, it will be developed. The design techniques of "imitation of realistic objects" will be matured. However, I want the app to retain a certain personality. For example, Microsoft's new user interface impressed me at first, but after using it for a while, I found it too devoid of personality, which made the user a lot less fun.

In the desktop age, I highly praised the consistency of the Mac computer user interface and criticized the confusion that Windows applications could not match each other. But at that time, it was primarily an interoperability issue, such as a unified shortcut key. Today's iOS apps are in the sandbox, but for today's interactivity, there's a greater need for uniformity between applications. Now, we may have to introduce people who are specifically responsible for the unification of governance.

Ivy takes over Apple interface design: Rethink everything about iOS