Baidu included a sudden reduction of the general factors and solutions

As we all know, updating, optimization and promotion of Web site collection is an essential basic work, however, many sites in doing a lot of work, the site's indexed index has been promoted, but this is always like a flash in the pan, after a period of time, then found that the site's index of a line drop. What is the reason? The following is to address the issue of personal years of experience in building stations to share with you:

Frequently modify the title of the website

As in the Site keyword, the site title tag (title) is important, frequent changes to title, all kinds of search engines will automatically be sentenced to cheating, so as to cheat processing, in the early stage of construction must seriously think, once the title content, do not randomly change, although the site to be revised, The scope of the changes should also be minimized.

Ii. selection and misuse of key words

The keyword of a website is not the quantity but the quasi, that is to select the key words to match your site positioning, generally 2-3 can be, each keyword as far as possible not more than 4 characters, site title tag (title) In the keyword density does not accumulate, otherwise easily be Baidu as a cheat processing, closed the site that is naught , the other keyword density should not be guaranteed between 2%-8%. If refers to the customer net, the website locates in the mobile phone short MMS platform, then chooses the key word, may choose "The Short Message Encyclopedia", "the Funny text message", "The Blessing Message", "The holiday short message" and so on.

Third, the content of the website lacks originality

In the daily update of the site, a large number of collection of outside the station articles, the original article less or even missing, so not only to bring bad experience to visitors, but also to the search engine left a bad impression, the beginning of your article may be included in Baidu, but Baidu system will regularly update the database, if you find that the content of your site has been a lot of accumulation , it will be deleted. Therefore, in the daily updating of the site, as far as possible to publish more original articles, at least reprint should also learn false original!

Iv. Web-Multimedia display

As a webmaster, hope that their site more beautiful way of saying, this can improve the user experience, but must be more than! If a site to use a large number of flash or pictures and other multimedia files to display, it is bound to reduce the collection of Baidu, because the current Baidu spiders crawl to the Web page only stay in the text phase, Only Google that has withdrawn from the Chinese market can recognize multimedia files!

Five, the website is located in the server is not stable

Web server instability, such as server bandwidth instability and high server hardware problems, it will inevitably affect the Baidu spider to your site information crawl, can not access your site, but also talk about how to crawl! In addition, it also affects the experience of visitors and reduces traffic. Therefore, as far as possible to choose a good room, to provide multiple line access.

There are dead links in the station.

In view of the daily management of the site, often delete some columns, articles, etc., then has been deleted pages, if not handled well, will produce a large number of dead links. However, dead links are a very unfriendly performance for search engines and user experiences. Select a lot of tools on the Internet can be queried to the dead link, query out, to do 404 error page Related settings, while in the robots do special processing, we recommend that as far as possible to retain the page, the original page on the content changes.

There is a similarity between the pages.

A site will always have multiple internal pages, then the title of each page also have to pay attention to. The title of the page is like everyone's name, the time is to distinguish between others, so that others can better remember you, the site is the same as the title of the page "name", keywords like the "characteristics" of the Web page, and description is like the "description" of the Web page. Therefore, in the above optimization, should be as far as possible to the favorable search engine to distinguish between any two Web pages, reduce the similarity of the page. The article comes from the customer net www.zk008.com, reprint please indicate the source!