Baidu is launching a sudden rise in smart terminals

On September 16, September 3, 2014, the 2014 Baidu World Conference opened, making innovations and la s on OTO smart hardware a bright spot. The recent market value of Baidu has also officially exceeded 75 billion US dollars, and its share price is outstanding. For the performance of Baidu's stock price, the famous Investment Bank Morgan Stanley raised Baidu's rating from "shareholding wait-and-see" to "Overweight", while Goldman's investment report pointed out that, baidu's net profit in the second quarter of fiscal year 2014 exceeded its expectation. Deutsche Bank expects Baidu's mobile traffic to exceed PC traffic in the fourth quarter of this year.

As an Internet company that started with the search business, Baidu was once questioned over the past in terms of single business, lack of mobile Internet entry and industry innovation. However, according to the current stock price, baidu may be working on a new industrial ecosystem.

Software layout: Competition System of the ecosystem Platform

As a matter of fact, looking at Baidu's recent developments, it is not difficult to find that Baidu's software layout is currently moving forward with a strong driving force, in fact, it has been comparable to Baidu's product promotion process over the past decade. Therefore, Baidu is not doing anything on the mobile Internet, it is clearly a lack of understanding about the dynamic and static nature of Baidu's software ecosystem.

There are three main ways for Baidu to lay out a new market competition system. One is to develop its original innovative products, such as Baidu map and Baidu guardian, the other is to implement mergers and acquisitions or holdings through capital, such as the previous acquisition of dianxun input method (later renamed Baidu input method), Android optimization master and other products. In addition, the third method is to launch various products and services for individual end users, including Baidu online storage, Baidu cloud Rom, and other products and platforms.

In addition to providing strong support in the technical field, Baidu, which has long been technical, has also invested heavily in capital, market, and channels, this has enabled the early market accumulation of Baidu products in the current market. For example, Baidu online storage has already jumped to become a leading cloud storage tool in China, while Baidu map also ranks first in the market, while other Baidu products are in their respective segments, it also has a lot of achievements and achievements.

Even in the search field that Baidu depends on for its own living, Baidu has not followed the old Ben and is not enterprising. The latest Baidu search version launched recently, through brand new adjustments to the UI and page layout, this makes the entire search experience smoother. Baidu encyclopedia and Baidu post bar are also releasing new upgraded versions.

In general, Baidu is no longer a pure search company. As a technology-driven platform to undertake search and service, Baidu is currently creating a new competitive platform by integrating the industry, baidu's current behavior is revealing that it wants to complete the construction of the ecological terminal platform, whether it is search or domain innovation. Therefore, it is the first entry to Baidu's completely new layout and innovation to establish a big platform strategy for end users through software intervention.

Smart terminal: The second battlefield of Baidu Ecosystem

In addition to creating a new competitive ecosystem for individual end users, Baidu's second strategy for future competition is to occupy terminal devices, A new strategic system that integrates products, the Internet, and terminal links and delivers 360-degree services to users.

The pace of Baidu's attempt in this regard is different from that of software investment. Baidu's actions in this regard are mainly based on the mobile Internet portal, among them, the most typical thing is that Baidu and its partners have successively launched various smart devices (such as xiaodu WiFi, Baidu, xiaodu routing, Baidu film stick, and other products ), and invest heavily in and cultivate Shenzhen Digital Technology Co., Ltd. (baijia mobile phone) as its mobile phone hardware portal.

Shenzhen hundred percent Digital Technology Co., Ltd. is the producer of the hundred percent plus (100 +) series of mobile phones. Last year, Baidu invested heavily in April this year, baidu xiaoyuan and Yi Qiyi CEO Gong Yu attended the launch of the 100 + V6 new mobile phone product.

First of all, digital is the first direct Telecom supply model. It has unique resources and advantages in the entire communication industry chain. With the deep integration of Baidu cloud OS core technical assets and baijia mobile phone, the hundred plus (100 +) series of mobile phones build the core competitiveness from hardware, software to the entire Channel closed loop.

Secondly, the combination of iQiYi and baijia (100 +) series of mobile phones under Baidu has also created a market barrier for the competition of baijia (100 +) series of mobile phone content. According to Xu Guoxiang, founder of the baijia mobile phone brand, bajia and iQiYi have deeply integrated the content, achieving seamless adaptation of hardware and software, and jointly creating the first real video mobile phone.

According to Xu Guoxiang, in addition to traditional operators and e-commerce channels, baijia mobile phone also builds the fourth type of township physical channels. It is understood that this channel integrates nearly 0.2 million stores and 0.13 million retailers, which is not covered by traditional e-commerce platforms and traditional Dalian locks, in the future, it will become an important channel between the mobile phone and users of baijia.

Based on the recent news, I learned that Baidu is about to negotiate with other smart terminal partners. This gossip may also indicate that Baidu's attack in the future is expanding.

Software + hardware: another new Baidu

As a technology-driven company, Baidu has completed the construction of technical barriers over the past decade. However, in the era of cloud computing, big data, and mobile Internet, how Baidu can develop new directions based on its existing capabilities is a challenge and an opportunity for the Internet giant with an absolute search market share and profound technical barriers.

In the face of continuous market growth, Baidu has made new attempts and attacks in these fields. Although the current achievements are not enough to change the direction of Baidu's ecological chain, however, judging from the current situation, Baidu's attempts are making qualitative changes. It is expected that in the near future, once the competition between Baidu products and the Baidu ecosystem platform is integrated, Baidu may look new at that time.

This is a glimpse of the current development trend-Baidu's current combination of software and hardware is the best access port to effectively combine competition across the industry, is a very good start.

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Author profile: Zhu Yu, the first batch of Blogger authors in China (11 years of blog writing experience), well-known opinion leaders, Internet media people, one-by-one media company creators; long-term attention to Internet business trends and case studies, he is engaged in fields such as TMT, mobile Internet, e-commerce, brand communication and management, and home appliance digital. He is currently engaged in PR, marketing, and brand management. Personal Account: izhuyi; personal public platform account: zhuyiweixin

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Baidu is launching a sudden rise in smart terminals