Rumors Baidu is about to launch the site rating indicators, Baidu since the launch of the Webmaster platform, the opening of the strength of increasing, dead chain tools, index tools, Webmaster Forum, the development of the chain tools ... And the most expected Baidu site rating will be what kind of it?
Official version of Baidu weight?
There may be a large part of the webmaster thought, the so-called "Baidu weight" is Baidu's official launch of the site rating indicators, in fact, "Baidu weight" with the official Baidu no spot relationship, Baidu in the Webmaster platform announcement clearly pointed out:
"Baidu has never provided the website weight Information data and external inquiry service." Third party webmaster tool data is not Baidu official data, does not represent the real site situation, Baidu's use of such data caused by the trouble of no responsibility. Please webmaster do not put these "Baidu weight" value as a real value for reference use. Http://zhanzhang.baidu.com/wiki/36 "
Although Baidu weight is a "cottage" indicators, but in the link exchange, link trading and Web site cooperation, Baidu weight has produced greater influence, on the one hand, Google's PageRank as a measure of the quality and quantity of link index, can not fully reflect the overall quality of a website- But in the link to trade and exchange is fully enough-on the other hand, with the Google China market share of the decline, there are a large number of webmasters mistakenly think that the PR for Baidu has no reference significance, I hope to have a Baidu evaluation indicators, therefore, the emergence of the Shanzhai Baidu weight on the homeopathy superior.
For PageRank, in fact, many people mistakenly think it does not participate in the meaning of Baidu, mistakenly think it is the evaluation of the whole station indicators, mistakenly think it and ranking directly related to the Google algorithm all ... This article on these misunderstandings is not discussed in depth, but one thing is certain, Google's PageRank do need to supplement other indicators, because it is calculated to focus on the quality of the link and the number of links, and evaluation of a website, link is only one of the aspects. Therefore, suppose that Baidu provides site rating indicators, can be judged from other aspects of the site, it is certainly worth looking forward to, but, this evaluation criteria will be similar to the "Baidu weight" according to the number of traffic from Baidu to obtain it?
Obviously it shouldn't be. An excellent site rating index, should have 2 characteristics, guidance, stability.
Guiding nature
For the monopoly of China's search engine market more than 80% share of the industry leader, the introduction of a site evaluation index is not like "Baidu weight" as told the webmaster, it gave a site about how much traffic-what is the benefit of Baidu? Encourage cheating?—— But should be to guide the whole Internet's ecology toward the aspect which is advantageous to Baidu development. For example, in the early days of the internet, there are a large number of linked islands, Google to promote PageRank this index, to encourage the site directly to enhance mutual links pagarank, objectively promote the disappearance of the link island, in favor of Google's content on the entire site included.
Stability
To be an industry standard, the site rating indicators must have basic stability, very simple truth, industry leader out of the standard, welcome, but if Peuchun so-called Baidu weight, a weekend small update let a lot of Web site from 0-5 or from 5-0, then will make according to the standard to do things at a loss, for example, For the link to see Baidu Weight Exchange Link Commissioner workload will be more than to see the PR, see PR, a few months to check a PR change, clear off on the line, see Baidu Weight ... Weekly minor updates, routine big updates all have to look at, is completely pit dad. and A5 Trading plate has been a lot of brush Baidu weight after the sale of the site scam.
Baidurank?
Then, Baidu official site rating standards, what will be? Individual speculation has 2 possibilities, the safest way is to launch similar sogourank, according to the quality of the link as a standard baidurank. Its advantage is that the emergence of this standard is conducive to reducing the weight of the Baidu Shanzhai, but also easier to formulate, it will soon appear. But the emphasis on link guidance is not Baidu would like to, and, Sogou can merely launched Sogourank, Baidu as the leader also do a little inappropriate when the
Another may be based on the "user Experience" standard, which Baidu has been emphasizing in recent years, but such a standard, what factors to choose to participate in the proportion of each? There are considerable technical difficulties. If you say, a site of high rating Baidu site, not necessarily from Baidu to obtain the flow of a large site, it is not necessarily the largest number of links to the site, but the user experience the best site, then the average access speed of the entire network will increase, the user access to the error page will be reduced, spam ads will disappear For the entire Chinese internet undoubtedly has a very important positive significance.
Original link: http://www.001pp.com/sousuoyinqingyouhua/2012-7/214858.html