The so-called website optimization refers to the planning and design of websites to meet the search engine's website ranking rules to ensure that websites can get better rankings on the search engine, so that more potential customers can quickly find you and maximize the network marketing effect.
■ Keyword usage
The purpose of searching for keywords is to use them on webpages. After reading the previous introduction about how search engines work and web page ranking rules, you may still remember how search engines respond to users' queries. It first searches for webpages containing the keyword in its database based on the entered keyword, and then returns the website ranking search result based on the "Match/location/frequency" principle.
Therefore, in order for your webpage to appear in search results with predefined keywords, you must use keywords in the webpage. Keywords include the title, META tag, webpage body, and ALT tag. Note that you should not repeat a single keyword (spam) too much, and you cannot simply arrange the keywords (also spam) as in the META keyword tag ), instead, we should follow the necessary syntax rules to form a natural and smooth statement that makes visitors look comfortable, while also taking into account whether it is attractive to customers. In short, keep in mind the principle that the search engine will not turn a blind eye to the content that is attractive and valuable to visitors.
Indeed, this work is not easy, but as long as we are willing to work hard to make full use of our thinking, we will surely get satisfactory results.
■ Website theme planning
Be sure not to make your website theme too scattered. Because the more concentrated the website themes, the more energy the website owner usually invests in this aspect, the higher the quality of the information provided. As we know, the search engine has always been committed to providing users with high-quality information search services, so it will give priority to those websites that provide valuable information in advance.
What should I do if my website has a wide coverage and many theme needs to be retained? The same principle is true. As long as you organize website information in different categories, a relatively concentrated topic will naturally be formed, and the search engine will naturally give you a ranking on the top websites.
■ Enrich website content and popularity
The two complement each other. Websites with rich content are usually welcomed by visitors. Note that content richness does not refer to the complexity of content, but to the depth of content.
When a search engine ranks a website, it not only depends on the relevance of the webpage information, but also determines the website's reputation, such as the number of external links and the page's Ctr. Therefore, a website with rich content will certainly be in front of a website with poor content.
