BlackBerry, can you attack the apples?

BlackBerry or E71, finally iphone

I am a "loyal" BlackBerry user, and I am extremely concerned about every generation of BlackBerry. I am 34 years old, working on the Internet for 13 years. However, the only QWERTY phone I bought out of the BlackBerry complex was Nokia E71, (Cost-effective, co-workers, licensed), and then turned to the iphone so far. Why? BlackBerry has always been a unique product orientation company, but lacks Apple's 3 kinds of things:

1. The CEO of a fabulous personality charm

2. Mature parallel market system, a generation after generation of change machine

3. Eco-Environment: Dedicated office, learning, puzzle, mature social store. You don't want a bird.

From the perspective of a "potential user" like me, BlackBerry's outlet must be product personalization, corporate privatization. Personalization is a global business outlet, but personalization is not only a few bright color, bunker advertising and fault price system. Consumer electronics personalization should be: products are very different, guide the public to follow, the formation of a virtuous circle.

Delicious and healthy, BlackBerry is good to sell

Fruit BlackBerry is similar to berries, delicious and anti-cancer. BlackBerry is from the enterprise market rich, addicted to sales-driven lonely company. This is the product-driven originator – Jobs ' most disdain model: messy product lines, contrived marketing and slow 3-shot channels. This has all buried the benefits of BlackBerry phones.

When the smartphone was extremely difficult to use, 3Gwww.ita-testing.com warmed up and hardware matured, jobs appeared in the right place, launching the iphone with a savior gesture. Full screen fool + Angel shape =iphone personality. The BlackBerry loses its personality in the presence of full-screen touch flying all over the sky.

BlackBerry has always lacked a product-paranoid CEO, and perhaps Steve Jobs's experience at Pixar helped him. A leader who reveals his true character will inject taste and imagination into the product and company culture, just as he summons some followers to follow the truth. This is the essence of marketing.

HTC's Peter Chou all learn ham sausage marketing, lei June more play turn social. The BlackBerry uses Z10 and Q10 to deduce the Sibuxiang: Still a great keyboard, mimicking the iOS UI and the gripping touch screen. What about marketing? 4 Big failings in BlackBerry marketing from overseas media:

1. Cover the social media against the BlackBerry's unfavorable remarks. (vs. Steve Jobs's "brutal honesty")

2. Wrap yourself up as a non-mainstream and give up the public. (no one says smartphones can only touch them all)

3. Over-echo game enthusiasts. (Apple always knows who it is and tries to turn you into him)

4. Dare not give the product "savior" temperament. (No explanation, "change the world Again" every time)

 mobile life, to have a QWERTY

Nokia surveyed last year that 48% of mobile phone users preferred full keyboard input rather than touch screen. Touch screen phone input, especially the Chinese input to make people egg pain situation, QWERTY is the biggest personality of BlackBerry, is also the capital to roll over. This is the opportunity to leave the BlackBerry, just like the opportunity created by the Moto and chicken duck smartphones to the iphone.

Psychologist Yang Zhiping said: "The mobile internet era involved in the main devices (such as smartphones, tablets) and traditional equipment, the essential difference is that physical distance and psychological distance closer, so that people generally do not treat it as a simple object, will produce more psychological connections, give it emotional and socialization of many characteristics. ”

Efficient and comfortable text input, like flowing clouds, let mobile social, carry-on record, debris communication one go. Faith in the heart, melt in the fingers!

In addition to Steve Jobs, no one said that mobile internet can only have full screen touch.

In the context of increasingly sophisticated social networks and increasingly complex and dynamic user environments, I think full keyboard smartphones absolutely face a blue sea. The practical sense of finger touch is always better than software identification, which is determined by the limitations of the human body.

Just imagine that LinkedIn is effectively blind in the crowded subway, and Amazon is writing a big book review at Starbucks where Evernote quickly notes the sudden inspiration. These iphones are very tired! Big screen is suitable for information, but you have seen the TV remote control is touching it? Professional social and vertical socializing with higher thought density require more sophisticated and efficient input tools, and it is obvious that Siri is Neinian into the mainstream in the short term.

BlackBerry Private, need congenial collaboration

Historically, the weak brand was acquired by the strong owners of Tonghua, although Microsoft, Lenovo are in a stir, but like palm and ThinkPad like the BlackBerry Rotten. Think, Microsoft put Win9 into Bb,lenovo into the small black border, that is what kind of nightmare?

I think the current low price of BlackBerry 5.6 billion, privatization will be the best way out. Wall Street is also exploring this possibility. BlackBerry is private and requires congenial collaboration buyers. Privatization requires some luck and idealism. The Atlantic side stir Prem Watsa and Silver Lake are investors, I think the most conducive to the development of BlackBerry market personality future investors are Bezos, he currently has $25 billion worth. And Amazon's eco-environment is content + channel.

Can't blackberry be the first Amazon phone? Books, videos, social news reviews, this is simply for the QWERTY preparation. Content consumption at the Kindle, social interaction in BB.

Imagine: Jobs at the helm of the BlackBerry

BlackBerry's current state like Steve Jobs returned to Apple that period of time, the product is out of direction, the market was led by the Giants, the company's culture has failed. If Steve Jobs comes back, he will do 3 things:

1. Cut the BlackBerry product line to 3, the pure touch screen product is forbidden forever

2. Pull into Google investment, develop Google, LinkedIn mobile phone, note not Linedin Home.

3. Make an Evernote yourself and form a content consumption ecosystem

Alas, this is always a fantasy. But in fact, if Apple can make a QWERTY phone, I really want to buy one.