Brand Index Analysis of Integrated Wiring in the first quarter of 2015

Brand Index Analysis of Integrated Wiring in the first quarter of 2015

In first quarter of 2015, the overall brand development of the Integrated Wiring industry was relatively stable. In the first quarter, the total average cabling rate was 480 points, which was about 6% higher than that in the previous quarter .; Brand activity was divided into 48 points, up about 37% year-on-year. The average brand reputation score was 64 points, up about 10% year-on-year. Among them, the most prominent brands are devel, wantai technology and Schneider Electric, especially wantai technology, which played an immediate role in advertising. The brand reputation is maintained by Simon,, and Schneider Electric in the United States. The brand background and appeal of the three companies are relatively strong.

 

In the first quarter, a total of two brands posted 5 soft articles on one flat media, accounting for 12.6 pages; A total of three brands put three advertisements on one print media. Among them, "the key to success of future-oriented data centers" gets the highest score through the cover product promotion method, as a result, the advertising position is also very important for enterprises to focus on publicity, although the advertising intensity of print media is relatively reduced.

Taking magazines as an example, from the perspective of the type structure, the first quarter publicity is mainly focused on news, marketing, and application articles. Relatively speaking, the cabling industry mainly focuses on application activities. Compared with other industries that participate in traditional exhibition promotion, the cabling industry has many practical application projects, therefore, these three types of brand promotion methods have been dominant, which also inspires other new industry brands.

In addition, during the Spring Festival in this quarter, enterprises need to integrate their own internal propaganda, with fewer soft articles to directly promote products or brands, and more to publish news and application articles to reflect the brand strength, to improve the overall brand image.

In terms of advertising frequency, there are many market activities at the end of the year, and the beginning of the year is stable, in line with the overall market dynamics.