Brief analysis of several common misunderstandings in enterprise Baidu bidding

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Although today's network to promote a year than a year of fire, a year than a year of competition, take as one of the network promotion method of Baidu auction every year competition opponents are added, the promotion cost is more and more high, many companies are announcing the exclamation point is getting worse, but the market competition environment is an aspect, Another factor that affects the bidding function is that many companies do not understand Baidu bidding tips, there are many misunderstandings, so that the role can not be raised, wasting a lot of promotional fees. The author Hongjiang thought that the current company Baidu bid existence misunderstanding has a few points, small head bidding assistant today give you a detailed explanation.

1, think that the bid only need to invest money has the function.

08 has done Baidu bidding, basically open an account to invest money, do not need how to bring many useful consulting customers. At that time, the price is not high, click on a few cents, the highest number of dollars, do not many people, Baidu auction background system is not perfect and so on, the high prices do not think other can be ranked the top, so the role is very good. 08 In the future, the Baidu system more perfect, put forward the concept of quality measurement, competition opponents also added, click on the cost has also been added, so the role of more and more poor, shopping malls are some, to make a good effect, demand more investment tips. So now if the company thought Baidu bid money will have a role, that is not necessarily, if owed a good account with the tips of the investment, it is difficult to make a good effect.

Solution: Reasonable plan cost, and promotion intention, function accounting, progress cost utilization, use the trick to operate the account and investment.

2, think that only ads ranked top is the best.

Many companies to Baidu is not many, think high price, ads ranked top is the best, it is natural that there is a customer consultation, it is not, the first row in the top, if not to ensure that advertising creative meet attract people live to meet good, will not be clicked, followed by users have shop around habits, see the first home, must also want to see the second home, third, even if the top, click into the product and website can retain customers is also very important, also has a great impact on the role. So, the top-ranked role is not necessarily the best.

Solution: According to accounting and promotion policies to control the cost and ranking, check Hongjiang I feel that row on the left 2-4 or 2-5 is a good analogy.

3, the more the number of keywords, the better.

This question is a lot of companies have asked my questions before, many people think that the more the number of promotional keywords the better, so that the role is good, it is not, the more keywords that are not all people go to find, is not all clicked? This many did not go to see the data statement, can only say that the more the number of keywords, the probability of But in detail there is no click on this is to speak with the data, so the middle is still placed on the key keywords above, the short deal of the keyword and long tail above the keyword. So the central word is handled well, the same function. On the contrary account tens of thousands of words, not necessarily will bring a good effect.

Solution: Based on the data to analyze, and never click on the keywords deleted, the main points to optimize the deal has been consulted.

4, think at random to get a website promotion has a role.

Bid to get a good role there are three points, the top spot to set up the background of the account. Second, the site was good. Again that is the tip of the consultation. Why do you say that? The intention of Baidu bidding only to bring the policy customers to your site, as for the customer does not happen to ask to buy your things also depends on your website and goods and the price of the strength of the company is not interested in customers may attract customers. It's hard to keep customers if they can't attract customers to trust them. But these are all shown through the website. So the quality of the site is also very important to the promotion of goods and the company's strength to show out. Many of the company's web sites are very brief and coarse, which is also a factor in the formation of a competitive bidding role.

Solution: Compare with competitor's website, self-analysis from a website, improve and perfect, the user experience and merchandise experience progress.

5, thought that the bidding is very simple do not have people to tube.

The bid to say thin words have a lot of homework to do, and is a team operation, this role is very good. For example: Site Someone special, backstage someone special optimization, someone specialized analysis data, someone specialized consultation and research promotion strategy and so on. Division of labor, this will be more and more fine, the more do the better. So a qualified company can recruit a person in this area to do the work in a nutshell. If you want to make a good bid and no one cares that it must be difficult to achieve the desired role.