Browser is the only common information consumption Tool

Over the past two years, the question "who will eventually become the mobile Internet portal for apps and browsers" has been frequently discussed. Weibo, public comments, maps, and even desktop applications all boast high-profile portals, however, no one seems to have a strong argument that can impress the audience. Now, we are talking about this issue as an "industry suspense". It seems that it has never been discussed two years ago.

Recently, Feng jiabin, the product director of oupeng browser, used "browser is the only common information consumption tool, the viewpoint that only browsers can obtain unlimited content on the Internet in the most common way explains the essential differences between mobile browsers and other apps.

The rapid development of mobile Internet makes users mature quickly. They become more and more intelligent. They not only have a better understanding of their own needs, but also have more autonomy in Content Selection and are no longer satisfied with the pre-configured content of the application. The prosperity of social networks and social tools has made users replace websites as the center of the universe. Content is no longer only dependent on websites, but begins to flow around users.

Mobile Internet is now in a period of rapid development. All manufacturers will attract users as their primary goal. Various Specialized apps are constantly emerging in various fields to meet different users' needs, shopping, social networking, maps, and news applications make everyone's life much easier, but now, even drinking water, looking in the mirror, dressing, and sleeping have all had a dedicated APP. This satisfies the various needs of users, and directs users to a small stream from the "Sea" of the mobile Internet ".

However, Feng jiabin believes that it is the special feature of the APP that has brought a natural defect to it. It has closed all users in the limited content of the APP, hindering users' discovery and sharing, this completely violates the spirit of "open sharing" on the Internet. "As a platform, although the browser does not produce content for users, it ensures full freedom and convenience for users to obtain information. Among the various applications of information consumption, only browsers can obtain unlimited content on the Internet in the most common way. It is the only universal information consumption tool ."

Recent reports show that information reading, searching, and social networking are the main requirements of mobile Internet users. In the new release of openg 8, functional integration targeting these strong needs emerged: A collection of specialized and general search engine search pages, Weibo as the content source of the "discovery" section. According to Feng jiabin, the integrated search platform and information are designed to help users better discover content and find the content they want more conveniently.

According to industry analysts, compared to the limitations of independent applications, the advantages and openness of mobile browser platforms can give users more imagination. With the development trend of more personalized user requirements, the advantages of browser as an information platform will become more and more obvious.