Surging journalist Zhou
2015-06-04 09:44
"
write in front "
In the evening of June 1, Lenovo Group announced a somewhat unexpected major personnel change: Liu June will be retired Lenovo executive vice president, Mobile business Group president and Motorola Management committee Chairman Post. Lenovo's internal incubation company, the Magic Workshop CEO (CEO) Chen Xudong will take the position of Liu June, immediately effective.
It is understood that on the evening of June 3, Lenovo Group chairman and CEO Yang and the mobile business unit executives in the internal communication, tell the reason for the change and expectations for the new team.
The following is a speech by Yang and the mobile Business Management team internal communication:Yang and Liu June. CFP Information
A lot of people are surprised and want to know why to make this change. This certainly has to do with our current business situation, but I believe everyone knows that business situation is what kind of melon, what fruit, is the result of long-term accumulation. Our personal computer business, in the past few years of rapid growth, not a day of work, but also after a long time of preparation, the accumulation of energy, the core competitiveness of the establishment, only then take OFF (Ascendas).
This adjustment is not about responsibility, but about opportunity. Of course we should learn from the past, but we have to be more concerned about what to do in the future and what opportunities we have in the future. If you want to remember a reason, a reason, a word, that is change.
The big reason for today's situation is that we use the experience of doing things in the past to do new business, our successful experience on PC, want to use on mobile phone, our traditional experience, want to use in the Internet era ... It is these deep-rooted mindset (consciousness) things that go deep into the genetic stuff that cause today's results and conditions。 So, do not change, certainly will not see the result of success. This is the most important, the most fundamental reason.
We used to do PC, the product is relatively simple, so-called user experience, more than we control, but by Microsoft control, so we just have to get the hardware and the operating system to smooth the line. But now, every user experience is different, it is not controlled by Android, Google is in control, but we are in control, especially in China, which has made our products higher and more demanding.
The internet provides a direct way of contacting users. Today we can interact directly with users, understand their needs, respond to their feedback, make rapid development and iteration of the product, and make the user experience the best.
In the past, our sales methods are also very traditional, from distributors, agents, retailers, to users, mobile channels, more than 40% of the Profit + cost, and millet do not have these, how can we compete with them?
Marketing is the same, this is not a lot of money in the era, but by the brain, relying on the wisdom of marketing era. We are now starting with Weibo and using it to realize how much the past has been a disadvantage. If there are tens of millions of fans today, just send a micro-blog, it is advertising, no money to spend. How many free ads have people done before that? In the past we have changed, but just transferred the traditional media to the digital media (network media), did not think that social media has been in full swing, so that competitors are so much cheaper! Until the beginning to do, only have the experience, do well, do bad, is really a difference.
All the links, yesterday and today are different. So we need change. But our team, you can reflect on, think about, you feel changed? Do you think you've gotten enough?
This is not the PC era, as long as the operation, coupled with the advantages of channels and brands can win.
The competitiveness now required is completely different. I told you a few times last year, to wake up, I even said that you knock on the hammer can not wake up, you are too slow to miss the opportunity。 Of course, from the beginning of this year to see a number of signs of change, such as doing fine, built on the line mode, on Weibo and so on. But certainly not enough, not enough in place, nor fast enough.
That's the point of our adjustment, and we want to be able to bring more change to this team. This change should start from the beginning, so start with the leaders and start with the number one adjustment. We hope that this adjustment will inject more vitality into the team, making the change more thorough, more in place and more violent.
I believe that Xu Dong can give this team a lot of new experience and new abilities to the business. He has been doing business transformation in China for quite some time. Of course, the PC and the phone are different, Asahi East can not be complacent.
He still has ideas on how to move from the traditional mode to on and off line. He has been in the magic for half a year, in how to do the product refinement, and user interaction, there are more, deeper experience. He has more intense internet thinking and genetics. Now this internet era, especially in China, on the one hand is to do fine products, but the market, if not to pull fans, can not let fans help promote, it is impossible to promote good products, sales good. Believe that Asahi East in the market side of the advantages, will give the team a lot of inspiration and experience input.
And in this era of the Internet, to be more active, more enterprising, not passive, not conservative. These aspects, Asahi East are also strong, he likes early adopters, like to try, like adventure, he has an open mind, can embrace the Internet, these are the spirit we need.
In addition, Asahi East compared to open, international experience is relatively rich, and international team communication without any obstacles and the difficult, easy communication, easy cooperation. This is important because, in addition to injecting new genes into the Chinese team, looking for changes and breakthroughs, there is a very important one,
The next step is to make Moto and Lenovo's business more in-depth integration, to better achieve synergies. We believe that under the leadership of Asahi East, you will be able to do this thing well. This also gives you a higher demand, with a more open mind to accept the adjustment, with adjustment, so that the two business together not only have more synergies, but also to build a more solid foundation for the future.
The last point,
our team, in the past two years, the performance of the budget has been a gap, did not achieve the goal, the last year was particularly low, resulting in poor morale, this situation can not continue。 To build a successful business, you have to build a team that wins and wins.
Therefore, we must earnestly do the organization integration plan, must earnestly to re-establish the strategy, the strategy, earnestly does the business plan and the goal setting. After doing a new adjustment, it is necessary to restart, after the restart, it will be in line with the culture of Lenovo, step by step, every step has stepped on the idea, to achieve the goal, truly become the Master of victory!
You have all experienced the success of Lenovo. We all know that in 2009, after I was a CEO, I submitted my 4-year plan to the Board, and every year after that, I was able to achieve a goal that not only made the business successful, but also made morale more exciting. We not only think of a higher goal, but also can achieve, can play super, and then in such circumstances, we discuss the strategy, and then discuss the goal setting, will be more spark overflowing, passion flying, this is a victory of the teacher should have the situation. We hope that this team, from now on, will be able to see this spirit and morale again.
So
change, with Moto to achieve deep integration, and to build a winning culture, this is our intention to do this adjustment.
Here are Lenovo's elite, some have tried, some new to join Lenovo, is directed at our brand, culture and opportunity to come, we are together, the work to be engaged in fact, is a very sacred, very remarkable thing, not only is the strategic focus of Lenovo, but also from the technology development trend, industrial development, Technology breakthroughs in the important direction, we have to seize this opportunity to work together with Asahi East, this thing to do beautiful, to do success!
[Change] Yang inside will be a fierce batch Lenovo mobile business: You are too slow! The hammer can't be knocked awake!
