Comprehensive website Evaluation Program

Sometimes asked, "What about the XXX site?" "Sort of thing.

When it comes to evaluation, it usually refers to a product-level site, and if the pattern is new, it takes a while to understand. So, a lot of people ask again, "so you only look at from the angle of ui/ue?" "First we have to agree that all the fancy is serving the function, and if there is a problem with functional satisfaction, there is no need to talk about it."

For example step-by-step instructions, attention to order.

First, there is not enough application experience, it is impossible to understand the function and structure of the site, how to make judgments?

Initial Impressions

1. Is there a bright feeling in front of you? Any element can seize the user, preconceived.
2. Can you make it clear as soon as possible what kind of service the website provides and understand as soon as possible whether there is a need for registration?

Visualization of information

1. Good page like a cocktail, with a sense of hierarchy, far and near can see the effect, rather than a lump of paste.
2. Is the presentation balanced? Irrelevant elements, and may also establish links, many of the sources of uncoordinated, right here.
3. Try to feel deep in a pure UI perspective, and does the overall atmosphere match the concepts you already know? such as lively enough, there is no taste.
4. Can the website be distinguished from the module? Do not see the logo also know the site? Check the content + interface dependencies.

Navigation system

1. How to go into a few pages, clear your position?
2. Stroll around a few more, whether have lost?

Second, assuming that the product has a preliminary understanding of the need to determine their own needs for this service, how to refine the attempt?

Functional structure

1. Is the subject logic clear? The question of whether the train of thought is comfortable.
2. How much can you meet your needs? It is only a measure of the maturity of the product, but not the key.
3. How much innovation is there? Let yourself be surprised and write it down.

Design details

1. Interactive design, select the main business processes to test, mainly to see if the logic is confusing.
2. Visual design, not only graphics, character effects also need to be refined, but also belong to the scope of in-depth information visualization.
3. Information design, content has no vitality? The emotional equivalent of the catalyst.

Client Technology

1. The degree of interaction fluency, a large number of AJAX technology applications will affect efficiency.
2. Search engine optimization work, can use Alexa and Google two big tools.
3. Code quality, look at a few representative pages can be.

Third, in the competitor's perspective, how to refine the summary?

Product tracking

1. Update the rhythm, the revision may expose the development direction and some good ideas.
2. Solution, the important thing is not perfect, but the unification, the system can form the barrier.

Data mining

1. To find the right user group, and in the operation of the angle of subdivision, lock the respective eigenvalues, provide a reference can be revised.
2. Focus on customer loyalty and dissatisfaction means seeking change.
3. The user activity degree and the active tendency, also is worth the reference important data.

I also often participate in the testing of products, whether it is their own, others, interested, not interested, seen, not seen, generally can use the same method system. To get things done thoroughly is to clear the design intent.

Three parts of the elaboration, in fact, also coincide with the user understanding of the instincts, behavior, reflection of the three-tier structure. In general, the ability and attitude of people to do things have relevance, from the front of the work results, basically can evaluate the follow-up work weight.