Design Concept---Convey information & communication experience

Design

The formation of a website should be based on the company's operating objectives and for the real use of this site users to design.

Designing a website that combines the company's operating objectives many companies start their own sites because other competitors already have websites, ignoring the benefits of the site. If you are not clear about the site's goals, there is no way to really assess the effectiveness of the site, it is not clear to the site's investment is worthwhile.

Design Web site for real users most of the Web site testing experts believe that the Internet is a medium of information exchange, and most web designers believe that the Internet is a medium for the transmission of experience. We believe that the exchange of information and the transfer of experience is very important, so customer needs is a fast-track exchange of information sites or a Web site can be transmitted experience, mainly to see the company's type and operating objectives.

If the company's website is intended to allow users to quickly get the information they want or to complete the purchase of goods, it is to provide information mainly, if the company's website is to convey the company's corporate image, it is to attach importance to experience transmission. If we want to coexist between the two, it is very difficult to do, can only partial one and will sacrifice another one.

Examples of web sites that convey information, Google is a focus on the provision of information search sites, if each time, users have to go through the Flash profile to start using the search function, even if the flash is very cool, but still did not meet the needs of users, fast access to information, It is very likely that users will switch to other search sites. Google has a good grip on this, so you can find that Google's site is always clear and understandable.

To convey the experience of the website example, Absolut is a well-known wine brand, for its consumers, and not too much information to convey. Its website is mainly to create a positive feeling about the brand, and then transfer this feeling to the users who enter the site, the user's understanding of the brand. (Please refer to absolut.com)