Details to be processed before Website Optimization

I. Website title

We all know the importance of titles in optimization, and by writing a reasonable title, we can help the website ranking to get a qualitative improvement. How can the webmaster write a reasonable title? There are several main methods:

1. Keyword appears in the title. We all know that keyword is put in the title to improve its ranking. For example, if I want to write the keyword "complete joke", I can write the website title, complete joke "_" complete joke "_" joke "in this way. By putting the main keywords at the forefront, I can improve the ranking of keywords.

 

2. The title uses a fluent statement. Many website titles just pile up keywords on the title, which is only conducive to optimization. It is useless to build your own website brand, just like Baidu's title-Baidu, you will know. How simple and easy for users to remember. As shown in the following figure:

 

3. The title must not contain special characters. Some webmasters like to make titles nondescribable and add some characters that are not recognized by the search engine or are blocked. This is not conducive to website optimization and may easily cause the website to get into the dilemma of edge information. Yes or No.

A title that is conducive to search leads and user memory is the first step for optimization. No matter what optimization method you use, determining a good title is to let your website have a good start for optimization, instead of modifying it later for fear of poor title, as we all know about the benefits of modifying the title to optimize the website, I will not be arrogant.

II. Keyword layout and description settings

After the title is set, the website keywords and descriptions are configured. Currently, many webmasters say that keyword tags do not play a major role, and they do not have to describe tags. Otherwise, it may be useless for keyword tags. However, if the keyword tag is not set, the keyword layout still needs to be available. Which pages are used to optimize which keywords need to be well laid out. In general, the most popular keywords are the homepage optimization. After all, the weights of the entire site are concentrated on the homepage, which is naturally the most suitable keyword for optimizing the competition, the topic page is optimized by medium-competitive keywords. The content page is optimized by long-tail keywords with traffic. Through such rational allocation, the optimization is more convenient. Another description tag cannot be used to create keywords for optimization. Its main function is to summarize the core content and services of the website, the purpose is to allow users to analyze the types of websites in the search index. Therefore, although these two functions are of little significance, they must be done well before optimization.

3. Website map and RSS settings

Maps play an indelible role in the smooth crawling of the website content. For a website with a website map and a website without a website map, the indexing volume of the two is very different. Many of my predecessors often say the importance of creating a map on a website is undeniable. When I talk with some of my predecessors about the importance of creating a map, the other party always thinks that a map is the guiding route of a website crawling by a spider. Through a map, the spider can crawl some content that cannot be normally crawled. Therefore, a qualified website map must be prepared before Website optimization, so that the optimization can play a positive role in adding points.

 

Many webmasters think that RSS will only affect the concentration of website weights, and it is not so friendly for optimization. In fact, by adding RSS subscription settings to the website, users can better browse the website content without entering the website, on the other hand, the website can be better reproduced to some platforms that support RSS reading, so that more users can subscribe to their own websites, thus increasing the brand awareness of the website. Therefore, map and RSS are essential for websites, which is a good advantage and disadvantage for website optimization.

 

The above three points seem very simple and common for websites, but they are quite difficult to do, and it is difficult to do the best, the reason why many website traffic rankings are not powerful is that they appear in basic problems. Because the website has not laid a solid foundation before optimization, it is powerless in the later stages of competition. As the saying goes, the details decide on success or failure, lay a good foundation to make your website more core competitiveness, the same so that the site optimization effect is more powerful, look at the http://www.111cn.net will know how to call the user experience Oh.