Don't be a normal fool

Chapter 1: is 10 yuan equal to two 5 yuan instances?
Normal people tend to spend the money they win and save the money they earn.
Normal people usually don't want to spend money when they get a large amount of income, but it is easy to spend the money when there is a small amount of income.

Chapter 2: Will you buy useless things?
Transaction effect: the difference between the reference price and actual price.
When making consumption decisions, you should pay attention to the inherent adaptability of people, rather than focusing only on those things, because you will soon be able to adapt to them. On the contrary, after meeting certain material needs, you should pay more attention to spiritual and spiritual things and use money to bring you the greatest happiness.

Chapter 3: is it a victory?
Sunk cost error: When people decide whether to do one thing, they not only check whether it is good for themselves, but also whether they have invested in it.

When making an investment, you should note that if you find it is a wrong investment, you should immediately roll back as soon as possible, and you should not add a wrong mistake because of the estimated sunk cost.

Chapter 4: Do you love adventure?
Normal people are at risk when they are at risk.
Normal people are at risk in the face of losses.
A normal person's judgment on gains and losses is often determined by reference points. Changing the reference points can change the person's judgment on gains and losses and change their attitude towards risks.
Message-oriented Art
A few bad messages should be published to people at the same time, and several good news should be separately published. Big news and small bad news should be published at the same time, and Big Bad News and small news should be separately published.

Chapter 5: loss of 100 yuan and 100 yuan, which has a greater impact on you
Normal people suffer more from losing one thing than experiencing the same thing.
Effects: normal people often feel less valuable about the same thing when they get it. Once they have it, they will feel the importance of it when they give up, the requested price is higher than the price it is willing to pay when it is not owned.

Chapter 6: How is your intuition?
If you want to win a favorable offer during the negotiation, follow these steps:
1. Price advance
2. the more extreme the price is, the better
3. It is absurd to remind the other party of the price before the price opening

Chapter 7: Do you know yourself?
Normal people are usually too confident

Chapter 8:
Is it better to have more than less?
When judging separately, normal people are often affected by extreme cases, while ignoring the more scientific and reliable statistical data based on large samples.

Chapter 9: Do you want to make friends and employees happier?
When giving gifts, choosing a more expensive gift from a less expensive gift category is better than choosing a cheaper gift from a more expensive gift category.
The best gift should be something that cannot be eaten, used, or sent.
You should make gifts or rewards for the things that people want to buy but are unwilling to buy.
To motivate others to do things actively, small external incentives are not as effective as they do unless you give external incentives that match the things.