E-Bag wash of the cock silk tactics to plug a few only cost?

Many commentators patronize the core essentials of community-based, but neglected. E-Bag wash is not with the community front of the dry cleaning shop to rob Business, it is to do is young cock silk big long tail and big blue sea.

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Wen/Zhang Shule

Published in the 3rd issue of the Internet economy, 2015

This e-bag wash bag fixing prices is actually a convenient solution for the user laundry of the cock thread, which solves the daily laundry problem of this group, which is the essential difference between the promotion and the sale of the online laundry card.

"In order to add to the fun, Lu Wenyong also developed a game in the public, and released Bag Raiders, telling customers how to make the most of the volume of cloth bags into more clothes. "This details in the media report, let me to the e-Bag wash CEO Lu Wenyong This 85 after the boy's goodwill." Without him, this marketing routine looks very familiar, that is, the Pizza Hut to promote the use of the "How to make fruit plate on the fruits stacked higher" this routine of the laundry version. The difference between the two is that the latter is spread in the forum, the former upgraded to the public number, the purpose is to make customers feel more affordable, so as to attract more business.

E-Bag wash behind a big boss, is a 25-year-old Rongchang laundry. For this from selling laundry technology to selling laundry equipment, and then into the chain to join the field of laundry enterprises, the past more than 20 years, the basic is to wash the photo of the Kodak predecessors of the same way. Of course, because of the advent of digital cameras, Kodak's road came to an end. and to prepare for the rainy day, Rongchang Laundry also began to be on the mobile internet, want to change marketing routines.

November 2013, Rongchang launched the laundry brand--e bag washing. In many people's view, the e-bag washes the play to be subversive, formerly the laundry business is to piece fixing prices, now e bag washes is to bag fixing prices. On the public platform, through the "Rongchang e-Bag wash" order, courier in the agreed time to pick up pieces, a unified price of 99 yuan a bag, the standard size of the bag stuffed more customers more affordable. As for the change in the past customers to store for online booking, door-to-bag, bag-to-door mode, it is from the post office into a courier pickup upgrade version of it.

Different opinions often think, e-bag wash has the mishap, difficult to be expensive fur, suits also into the bag stuffed?

In fact, this is precisely a lot of commentators patronize the community, but ignored the core of the essence. E-Bag wash is not with the community front of the dry cleaning shop to rob Business, it is to do is young cock silk big long tail and big blue sea.

Lazy like me, only a few times a year to go to dry cleaners, at best, is to use their own veneer of a few "luxury version" coat to Wash. As for the usual various suit, hand wash too troublesome, always have to jina a period of time, find a sunny day, wash with washing machine together. E-Bag Cleaning is actually the business opportunity-a city that has no day to take into account the daily laundry of Gen Y, the big market of the Cock Silk Group. The little trick of stuffing the clothes is precisely in line with the needs of the group, but also in line with the group's daily laundry method of a solution.

This is actually the essential difference between marketing and promotion. The so-called marketing, is able to solve for a certain group of problems, and the so-called promotion is able to provide a group of what concessions.

Rongchang Laundry claims to have realized the transformation in 2004, that is, its relish the past of selling network cards through the Internet. In fact, it's just a sales channel, and selling a bunch of discount cards online is part of the promotion category.

As for the e-bag wash attempt, the use of the mobile Internet and the online, is actually a convenient solution for the cock silk laundry. The target group is there, user habits are there, without the use of the user's fragmented time, the solution is useless. It is hard to have time to go to the community laundry to pick up the goods when the city is bustling with young people.

If you can through the small business to large business of laundry quality, reasonable pricing, simple operation, fast logistics, reliable after-sales stability to hit the user pain point, as for the large business, it is clear that after the word of mouth set up, there will be more cock silk market expansion space.

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E-Bag wash of the cock silk tactics to plug a few only cost?