Ensure that each user is your core user

Community sites in the United States, but the country has always been unable to do so, here to share the experience of community sites.

1. It's impossible to make a pure fantasy on the blue Sea.

In fact, doing all the same thing, the financing process is the same. There are not too many skills, skills can play a very small role in nature or your enterprise itself, the project itself, the team itself, to be worthy of investment.

In fact, we have a few misunderstandings in financing:

First, think creativity trumps everything. Because the creative product is too easy to copy, you only need to explain a problem, the same project has more than 100 companies to do, but only you can succeed. You tell him at least we have the probability of success, the probability of success of others is small, you told him our products to do.

Second, the first advantage is not obvious, especially when the resources are not very large. As if the enterprise competition is on a highway running, you are a bicycle, early 70 minutes and what use, others are BMW will catch up. When it comes to financing, you first want to understand the problem.

Third, "Blue Ocean Strategy" this book outspoken, but not too much value blue ocean, because the blue ocean is temporary. Especially the Internet, if you think that this creative world by one of you found, is a blue sea, in fact, you are not a person to find. In other words, many models are copied, and so you run, the blue Ocean must immediately become the Red Sea. So every successful enterprise is in the Red Sea to fight successfully, and fantasy their own genius creative found a blue sea, rely on the blue sea to make some things is impossible.

2. Two markets for domestic entrepreneurship: SP and business-to-business

There is no doubt that all sites will become a community. Baidu will become a community of friends, why search will make friends? Because of which market is big, he will go to which. Online games a year 5 billion can not let go, network advertising one year 4 billion can not let go, SP30 billion market can not let go, search engines are how many billion also can not let go, dating market can not pass, all can not pass. You will find that Baidu's main business and Tencent no different.

All internet companies will become the same chain of operation, so to find new growth. If in the domestic entrepreneurship, I am optimistic about the choice of two markets, one is the SP, such as IM; the second market is business-to-business.

3. Ensure that each user is your core user

I have worked in the government for many years and I know that community culture is very important, and a community whose culture is formed by the first part of the people. We initially used the severest punitive measures, if in the forum scold a word, the account will be directly screened out, because a user will harm a lot of users.

We had a very early pain in this. In 2000 to do a securities website, then made a forum for the forum to live, I was relatively low on the scale of the post, then the forum was destroyed. including I later 03 to do a game forum also encountered similar problems, a search popularity will be very prosperous, but this popularity is not used, not your core users, for a want to do a big site, absolutely not worth the candle.

Our posts pass rate is only 10%, that is to say, we are forced to screen out 90% of the posts, with such extreme measures to create a good user environment. Send a post a lot of people top, and send six months post no one pays attention to different. This leads to the quality of posts is relatively high.

Strict audit is recommended to ensure that each user is your core user.

4.6-year employees can be less detours than generation

Money is spent in three areas. The first hardware input is larger, then bandwidth, growth is very fast, and then human resources input. Now close to 200 people, but also need people, this year will recruit 20 to 25 people around, most of them are engineers, we need very good engineers. Because we are faced with a very big technical challenge, this piece of capital is very large. Our salary at present the Internet is the highest 20%.

This is not the way, human resources are cost, but also resources. Without a good return to attract the best talent, the enterprise is gone.

If you want to summarize the success of the experience, I think it is very important, our team is very hard, the staff turnover rate is very low. From 06 to now the active turnover does not exceed three persons.

We do the product is the 80 's, do the operation of the 60 's. Although now popular, 60 's people than you 80 's people work more than 20 years, you can take a lot of detours. The first criterion we judge for all is integrity.

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