Establish a website structure suitable for ranking optimization

Website optimization rankings have requirements on the intra-site structure, and not any structure can easily obtain the ranking. Previously, I have mentioned that the website content should be relevant and matched, and the website should be interconnected to integrate the entire website and increase the user experience.

Website optimization rankings have requirements on the intra-site structure, and not any structure can easily obtain the ranking. Previously, I have mentioned that the website content should be relevant and matched, and the website should be interconnected to integrate the entire website and increase the user experience.

The content I want to share today is about the website structure. this is a question that will be raised at the beginning of the website creation. The old topic is that a website wants to participate in the search engine ranking, which is a prerequisite for solving the website indexing problem. how to better make the website indexed and liked by the search engine is closely related to the website structure. We have also said that flattening is the most conducive to website optimization, so there is no other choice? Otherwise, I will analyze it with my little Dan!

First, we need to understand the structure of the website. When the search engine spider crawls a website and determines whether the website content can be indexed by screening, the website page will be "investigated ". Each page must have a link to the upper-and lower-level webpages and their related content. at the same time, the homepage must have a link to the inner page, and each channel page and common content page must have a link to each other before, in this way, we can improve the relevance of the overall structure of the website and add points to the structure.

Next, we need to know the most common structure types in website construction.

1. tree-structured website. The tree structure is associated with the branches and branches of the tree to extend and spread. The tree structure requires the homepage to the topic page, and the topic page to the inner page. the seemingly complete and smooth path is actually not the most suitable website structure for optimizing the ranking of websites, therefore, a tree structure is selected for few enterprise sites.

2. flat structured websites. The flat structure is the structure that we think is suitable for website optimization. of course, we should try our best to make the flat structure advantageous in optimization, however, for large websites, the flat structure is not the most suitable for website optimization rankings. the flat structure we usually call cannot be consistent with it.

Finally, we will introduce the tree structure and mesh structure that best match the optimization ranking.

Every thing is not perfect. you can get the best state by learning from each other and combining multiple things. The same is true for choosing the website structure, combining Tree extension with flat mesh will form a relatively complete website structure, in this structure, each page contains the link between the upstream and downstream pages and the content-related websites, providing spider with a logic and smooth crawling path. Of course, you must pay attention to the following two aspects when creating such a website structure:

1. highlight the content, and set the content of the current largest user requirement as the highlight content. such content should be relatively simple on the homepage or the overall website structure, this facilitates direct access. Of course, we usually deploy this type of content on the home page of the website, so that we can get a better weight and facilitate participation in the search engine ranking.

2. high-value links are voting principles. mutual voting between pages can also transfer weights to each other. In the whole website architecture, we need to prevent Island pages between pages and ensure that each page can be achieved through at least one path. such a link is a high-value link, to meet the optimization advantages of the tree-like mesh structure.

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