I don't believe that great products were born unexpectedly! Maybe we can find some truth behind every great product. Today, I want to share ten truths. I will focus on the achievements of each product.
Next let's take a look at this good product user experience design experience:
- Engineering is important, but user experience design is more important and often more difficult;
- Engineers are poor user experience designers; engineers are concerned with the execution model, while users are concerned with the concept model;
- User experience design includes interaction design and visual design;
- Functionality (product requirements) and user experience design are a natural match;
- The product idea must be tested-earlier and regular-to bring a better user experience to the actual target users;
- Before being transferred to engineers for development, we need to test or verify availability, requirement compliance, and feasibility;
- We need a high-protection prototype so that we can quickly and easily test the real user experience;
- The high protection prototype is the most effective way for the entire product team to communicate with users;
- The product manager's job is to evaluate the implementation of the product prototype and provide the shortest time to the market and the user's expected experience design, and the complexity of its implementation;
- Once the prototype of the product is designed and confirmed, nothing is scattered, and it should be the same as expected.
You can expect more in the coming months. I will continue to communicate with many product teams that have been confused about the shortcomings in product creation, because "Our life is too short for bad products ."
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To make your form more effective:
- Minimize the content and options that users need to fill in;
- If you can, remove the challenge code, because some of the challenges are really complicated and bring too many challenges to users. (Of course, this is a trade-off. Use other technologies to reform the challenge code and use a method similar to Sampa. Note that the Sampa challenge codes are simple English words .)
- It is best to reduce the page size within one screen, which makes the user feel that the form is not so complex.
By the way, each time you add a process to a user, the user completion rate or arrival rate is reduced by about 40%. This makes it easy to understand why the Sampa website designers simplified their registration process. Some time ago, I was doing the same job to optimize the registration process. While doing subtraction, it was also necessary to find a way to shorten the path from registration to real products. "more earlier, "more better", the sooner the user is integrated into the product and get what he wants, the more conducive to the establishment of a user's sense of accomplishment, so as to bring a better user experience.